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Cornwall SEO

Content Marketing Blog

Would you buy a link for the Price of a Mars Bar?

January 5, 2012 By Lyndon Antcliff

Can a link, retailing at 55p be both profitable for the link builder and effective for the linked to?

A while back I came across a link building scheme that was effectively selling links for 90c, or about 55p. Which is the price of a Mars bar.

As I offer a link building service I was left scratching my head over how they did it whilst keep it effective and making a profit.

Consider one link being built every ten minutes

(they stated all this on the site)
By hand
Do follow
Indexed
Correct anchor text

6 links per hour
30 links per 5 hours = one day
600 links built over 20 days = one month

Retailing at 90c per link
= $540
Costs = $320
Profit = $180

Worker gets $360

This does not take in to account links which are rejected.

To hire a full time worker you would have to outsource to a country where $360 a month is a decent wage. They do exist, but running a team offshore raises other issues.

The only place which fits the criteria are forum links, not the signature links, but within a snippet of text. Could this be performed within the 10 minutes? Probably could be, but you would have to have a team process where each member concentrates on a specific task.

Tasks would be:

  • Researching forums
  • Opening accounts
  • Opening email accounts
  • Seeding the account
  • Writing link text and posting link
  • Entry into spreadsheet and saved in Dropbox
  • Indexing of links
  • Report to client

It could be done, whether or not a link from a forum is worth the effort is worth it is another thing. And you would only know this if you tested it. And if this did work you would hardly blog or comment about it.

My thinking is that it is cost effective, rather a binary yes/no work/not work.

The problem is the effort involved in setting up this kind of thing is not worth it if you only have one site. It really only works if someone else sets up the service for others to buy and then creates efficiencies of scale which make it worthwhile, and would probably need quite a few clients.

It’s interesting though isn’t it?

Filed Under: Link building Tagged With: Link building, link building ideas, seo

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