And hopefully a new outcome.
Very glad to be closing the door on 2015, which was a mix of high stress and high excitement. I made incredible, boner mistakes, mixed with deft, clever moves which always left me thinking, “did I really do that”.
Whenever you do something brilliant, don’t question it, don’t deconstruct, just quickly move on to the next thing and hope no one noticed how surprised you were that you pulled it off.
The converse is also true, although much more can be learned from mistakes than my wins.
I put down the mistakes to putting more effort into things I am daggy at than things I am cool and froody with.
I’ve noticed I have become very good at strategic, content marketing thinking. This is probably down to my experience in working in the space,  clocking it at 17 years. Although I still feel I am just getting started.
It’s with that thinking in late December of the previous year I decided to change things a little.
No more content creation work.
More hiring out my brain for strategic content work, mostly for organisations needing an outside voice that has walked the path of experience.
A new focus on a new start up I am launching, which will help people develop their content. Right now the only thing holding it back is deciding on a name. This is going to be a lot of fun and something that is crafted to be incredibly useful to anyone trying to develop their content marketing. More of this in later post.
Less distraction from social media, and from those whose output is always negative. To this end I have completely burned down my Twitter account to rebuild, based on people I like, people I learn from and people who inspire me.
In the past I have hesitated because I felt that part of the reason I wanted to follow someone was to influence them. That thinking feels wrong and does not work for me.
Authenticity cannot be constructed, you have to follow what you feel is right. Intuition is an amazing thing, listening to what your sub-conscious is telling you can bring real benefits.
This year will be more about doing stuff. Making stuff happen and travelling with people who share that mindset.
May your year give you want you want and need.