Cornwall SEO

Content Marketing Blog

Lyndon Antcliff

Why No SEO in Cornwall?

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A lot of people ask me if I do seo in Cornwall. Which is a fair question, the site is after all called Cornwall SEO.

When I first started offering SEO services I quickly realised my skills were not best spent in the local market, or even in a more National market. It quickly became apparent that the key to helping a client market their website was to build links. If your website is small and local there is no need to hire an seo professional as long as you do the following.

  • Research your keywords
  • Stick keywords in title tags
  • Produce as many quality pages that reflect the context of the site as possible.
  • Grab as many links as possible, making sure the anchor text reflects the context of the site.
  • Make sure you follow the Google Guidelines

And that should sort you out.

However, if you are operating in a competitive sector and you don’t simply want to rank for “St. Ives chocolate”, or you’re pulling your web pages from a large dbase, or you have a shopping system with thousands of products, or you are a large company operating in a large pond, then you don’t just want a regular SEO. You need an uber seo.

You need an SEO who kicks serious ass and who can take down the big boys.

I know what you’re thinking, is he leading us to a sales pitch?

Nope, although maybe I should.

The point is, there are many different types of seo professional for many needs. If you want me to recommend one I will be glad to and depending on your needs I will be able to send you to the right one.

I focus on linkbuilding, or more accurately, buzz marketing. I use techniques like social media marketing and linkbaiting to create buzz about your website. Which is only useful for a select bunch of web properties.

If you want to know more, email me at lyndon at cornwallseo.com

See, I did get that sales pitch in after all.

Twitter Killzone leaves 2,000 casualties

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I look at the people I was following last week on twitter and thought, “what’s the point”.

It’s a useful question to ask regularly in this ever changing online World. A few months ago it made sense to follow lots of people, becoming a human vacuum cleaner of peoples thoughts. The problem is with that, if you have too many you tend to pick up all kinds of stuff.

So I rolled up my sleeves and manually defollowed about 2,000. I didn’t want to trust a script and wanted to get a real look at who I was following. I don’t think I knew any of those 2k, some straight away defollowed me back which made me think, “why were you following me in the first place?” I follow people who don’t follow me back as I value what they have to say.

I also Anglicised my feed, it’s not that I have been infected with a strain of jingoism, but my online business is mostly aimed at habitants of these ancient Isles.

Anyone who was a “social enthusiast” in somewhere like Topeka who mostly talked about the sexual habits of their cat got dropped. But the UK versions did not. Anyone who claimed to be an expert in their bio got dropped or guru or MLM etc.

Also, I used to rely on Tweetdeck, but then I realised I was missing all what was in my raw feed and there was good stuff. Looking at the raw feed now I don’t really need Tweetdeck to organise groups.

And what happens when Twitter gets bought out and they turn off the api.

Or do you think that could never happen?

Have that in writing do you?

There was a case for having thousands of people following you on twitter which was easy to get, you just followed people you knew would follow back then delete the ones who don’t. Only it’s so easy that it has lost it’s value.

What is of high value now is the ratio of people you follow to who follows you. Plus the quality of the people you follow, you really can learn some stuff from people.

It’s never going to be perfect, but I have made using Twitter a lot more interesting than it was.

So if I follow you now, I really mean it. And if you have the hump because I no longer follow you, it’s not personal, mostly.

If you are worthy find a way to contact me and let me know.

You can defollow me here http://twitter.com/lyndoman

Who cares that you like Digg – Stumbleupon – Reddit – Delicious, best

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It confuses me when people in my industry start talking about their personal preference when it comes to content tagging sites.

Why get so excited about how much you like the colours on digg than reddit and other such nonsense.

In my industry we deal in eyeballs, offering up your personal opinion about your emotional connection about systems like digg may give you pink fluffies. But seriously, who cares?

We are dealers in eyeballs, getting people to go to websites is what we do.

Tony Montana had good advice to say about this.

Tony Montana
Tony Montana

“Don’t get high on your own supply”

If you watched Scarface you will know what happens when you do become a user.

Much better to be a dealer than a user.

There are of course reasons why such expressions of emotional love about a website could be useful. If you are trying to attract the addicts of such systems and try to position yourself as their dealer.

Better to stick to data about how these systems can reach your objective.

How Much Does it Cost to Market a Website

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Suddenly I get the urge to ask, “why do we have an seo industry?”

The answer has to be, because search engines are not yet doing their job properly.

Is it possible to simply forget about seo and publish a website based on the natural ways a human being would organise information?

I think it is.

But it’s also possible for any system which interprets a naturally constructed web page to be tweaked and allow an enhanced page to rank higher than the natural page

Here’s another question. How much seo should a web designer know and use?

Why do we have an seo industry and not a web designer industry which uses seo techniques?

Is it because web designers are a bit thick?

…or is it more to do with that fact that an approach that a web page optimiser would take is totally different to that of a designer?

The different elements that make a web page/site popular take different ways of thinking. Different states of mind, hell different clothes even. If you get a mixed crowd of web designers, programmers and seos, you can invariably pick them out by what they are wearing and the amount of hair gel being used.

Social media marketers and linkbaiters are certainly no different.

The past few weeks I’ve been thinking a lot about how a lot of these web development and marketing disciplines all fit together in the most efficient way. My conclusion is that you have to be expert in an individual category and have a working knowledge all the other disciplines to make you own work towards the objective. The objective being a successful website.

Knowledge isn’t enough when attempting to get expert status, you have to do and fail before you can do and succeed. Only then can you understand the distance between failure and success and the resources you need to employ to gain success.

Effectively marketing a website in even a moderately competitive market these days needs a lot of resources. A lot of experts working together. Social media marketing and online networking needs a lot of resources and time and therefore is expensive.

The answer to “how much does it take to market a website?”

More expensive than it was 5 years ago and probably a lot cheaper than it will be in five years time.

James Caan from Dragons Den Casts a Magic Spell on SEO

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James Caan
James Caan
James Caan is best known for being one of the investors on the best thing on the telly at the moment, Dragons Den. Each week, knee trembling business people parade their money making ideas in front of a panel of people who make the Spanish Inquisition look like a 4 year olds tea party.

Starting from nothing, James Caan has built a multi million pound empire with incredible business skill.

As you might already know he has entered our world of SEO and online marketing by becoming the Chairman of one of the most successful SEO companies in the UK, Fresh Egg.

On Sept 4th James Caan and the Fresh Egg crew are going to be hosting an online marketing seminar at the Magic Circle in London.

James Caan will be speaking and presenting his thoughts on the current business and economic climate. I would think hearing his thoughts on this issue would be worth the ticket alone. There are a handful of tickets left but these are being snapped up as you read this.

Also covered by the Fresh Egg team will be SEO, social media and website conversion tactics.

PPC will be covered by experts Jellyfish, who will also discuss cost per acquisition and usability.

It’s an incredible line up, in a fantastic venue and I am also told there is going to be some great grub for lunch.

I was at the Fresh Egg HQ this week training their team in the dark and mysterious art of online buzz marketing and I have to say that I am impressed with the people I met. When creativity is allowed to flourish and is backed up with a hard core business sensibility, very interesting things can happen.

I would love to go and hang with a Dragon and the Egg crew, but on that day I will be taking my 4 year old to School for the first time.

What’s your excuse for not going?

Why SEO is Search Engine Scamming

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Danny Sulliven has a post on Searchengine land called, Dear Fox News: SEO Is Not Search Engine Scamming (Unless You?re Scamming Yourself).

It’s the kind of post where I read the first few paragraphs, think yeah yeah yeah and then go back to watching the Cartoon Network.

But lets go back to Fox News, which is an American TV News channel whose slogan is “Fair and Balanced” and tends to get watched by people who thought George Bush was a socialist.

If you search for the story headline that Danny refers to, “top online jobs to leave you friendless”, Fox comes up number one on Google so it must be true. I realise that not everyone who reads this blog is British and so their default position may not be one of sarcasm and cynicism.

In other words:
If you are reading the Fox News blog for informative, insightful content you’re an idiot
If you want to know what SEO is, you google Danny Sullivan.

But I doubt anyone reading this blog needs to be told that, which means I have just wasted valuable time when I could have been watching the Cartoon Network.