Cornwall SEO

Content Marketing Blog

Lyndon Antcliff

How Chrysula Can Crush the Competition on Twitter

By

My old Pal Chrysula ask me how to get ahead in Twitter.

A while back she asked me about twitter, I sent off a long reply which never got to her. I of course forgot to send another. I just noticed she is on Twitter with only 34 followers, at least that was what she had before I shouted her out to my feed.

Instead of sending her another email, I’m going to blog the advice. I don’t have a twitter ebook or product to sell, although I do offer a consultation and training service. [Read more…] about How Chrysula Can Crush the Competition on Twitter

Seasonal SEO

By

If you want to rank for keyword groups around garden furniture or Christmas gifts, you need to take account of seasonal influences.

But when should you plan to do your seo?

Lets look at Google trends data for the keyword “garden center”. If you spotted the deliberate mistake, give yourself a donut. I will explain the mistake later.

garden

I have used data over a few years to highlight any patterns. As we can clearly see from my elegantly drawn arrows, searches peak in April. Most seo practitioners know that it takes many months for a properly implemented seo plan to work. I would want to implement any changes by at least October, which means you have to be thinking about the plan in September.
You may even want your seo in place by February as this is when the up trend begins.

But look at the question marks highlighting a bump in November each year. Anyone who has gone to a garden centre in November knows they are packed with Christmas stuff. This is a Christmas shopping bump and is an important trading time for the business, therefore the seo for this season should not be ignored.

So the mistake. My link to the Dobbies.co.uk used the anchor text “garden centre”, which is the UK spelling. “Garden center” is the US. I used the US version of the trends simply because the sample size was bigger and was similar to the UK.

Garden centre is probably easier to rank for than garden center, because of the size of the US market. Although, some Brits are going to use “center”, mostly by the kind of people who enjoy watching Britains got Talent 😉

Not all niches have a seasonal element, but when it does it makes sense to factor it into the plan.

Latest MoonFruit Twitter Promo Press

By

Updated web mentions on the #moonfruit campaign.

Rebirth of a startup Techcrunch
New Media Age, they seem to have forgotten to link
Moonfruit Just Moonwalked All Over Michael Jackson, Ryan Healy
How brands are buying and earning followers on Twitter, Jeremiah Owyang
Twitter Needs a Spam Filter? No, We Need a Marketer Filter, Read Write Web

It occurs to me that most people just don’t get what buzz marketing is about.

The main objective in a buzz campaign is to get people talking about you. The second objective is to get the press talking about you.

If these objectives meet, then success. If everyone on the Planet started talking about your products and services would your profits rise? Not necessarily, your business may not be geared up to take extra orders, it may collapse under the weight of so much attention.

Buzz marketing is not for everyone and you need to plan very carefully, else success can crush you.

A buzz campaign by Moonfruit has got quite a lot of press so far.

Are Twitter Trending Topics The Next You Tube Video Viral?
Moonfruit Tops Twitter Trends with MacBook Give-away
Gearlog
Do giveaways work?
Twitter Promotion Beats Michael Jackson #moonfruit
Moonfruit: Paying for social media prowess

Lets not ignore the Youtube homages to Moonfruit which are popping up.

Moonfruit Twitter Buzz Promo Going Mental

By

The second day of the Moonfruit Macbook promo is over and today I counted 99 tweets of #moonfruit in 60 secs. I chose one minute and random and counted. That’s insane.

They went from 1,000 odd followers to 30,000 and these are not the numpty followers that so called social media wannabe assholes get by doing the follow-drop-follow shuffle. These are real followers. Followers who do stuff like this.

It’s insane.

When was the last time someone got out their guitar and sang about your company on Youtube?

Buying Google ads aint gonna get you that buzz.

But here’s the thing, and here is why Moonfruit are getting the love, they sent the singer in that youtube vid an 8 GB iPod Touch. Why?

Because they get it.

The thing I like about buzz marketing is you don’t really need that much investment to launch a buzz marketing campaign. Sure, most cannot afford 10 Macbooks, but it’s not the Macbooks that made this buzz, what did it was the imagination behind it. And a good solid pair of cajones helps.

A buzz campaign is simply getting people to talk about your stuff. Linkbait has a lot of crossover with a buzz campaign, which is maybe why I love it. But it’s way, way more powerful.

Moonfruit Bigger than Jacko

By

Yesterday a free website builder called Moonfruit became the most twittered about company on the Planet.

Bigger even than Michael Jackson.

Here’s how the front page of Twitter looked today.

twitter

They showed how a proper Twitter marketing campaign should be run. Giving a Macbook Pro away each day for 10 days, and all you need to do is to tweet #moonfruit. It still has 9 days to run.

A lot of people don’t understand Twitter, those that do reap the rewards. But it’s not about replicating what has already been done, you have to throw a little imagination at the problem.

Things are moving fast.

As always.

It’s no longer about getting the digg front page, that’s now old school.

Now, right now. Not yesterday, but right now, it’s all about the buzz.

Twitter is merely a tool as is digg. A tool to create buzz, if you don’t get it, you don’t get it.

The real prize these days goes to those who can capture the consciousness of millions of people. The technology enables you to do it, for only a few thousand quid you can…… well. You know the rest.

Watch out for what Moonfruit do in the future, they are a company who have the ability to do grasp the nature of what is happening and take advantage of it.

Those who get it, get it all.

😉

So far they have been mentioned in Brand Republic and Mashable, I am sure that’s just the start.