You are what differentiates your blog. What attracts people to blogs is more about the person behind the writing than the actual writing itself. Don’t believe me, check out all the top blogs and they are personality driven. What I mean by that is it is the brand of the author that transcends the content itself. Of course the content goes a long way to developing the online brand of the author, but when it is established the content is less important.
I hesitate to say that it is the personal brand of the author, rather it is the online persona which is created and used to market the blog. This is why companies and corporations have a hard time blogging, it’s all about online personality, conversely this is why a lot of blogs are boring. [Read more…] about Your secret blogging weapon is you