Cornwall SEO

Content Marketing Blog

Digital Marketing Conference from the North News

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I’ve been invited to speak at the Ionsearch, the advanced search marketing conference is in Leeds on the 18th of April, you can still get tickets if you hurry.

It has a very impressive speaker list including; Lee Odden, Ralph Tegtmeier aka Fantomaster, Dave Synder of Blueglass (these guys consistently produce top quality stuff, Martin MacDonald of Expedia, Patrick Altoft, Kevin Gibbons and a bunch more.

There are a few people who I have not heard of and am interested in learning more about. I am glad it’s only one day though, I find my brain hoovers up so much info it very quickly gets full.

There is a guy from Google going and looks like he’s going to rave about how great and wonderful G+ is, and interestingly Nick Garner from a gambling, gaming company is going to share insights on how beneficial G+ has been for them. Always ready to be convinced.

So it should be an interesting day, say hi and chat if we meet. It’s always great hearing other peoples experiences and views, which is frankly the best part of a conference.

Best Cornish Pasty in Truro

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I know this may be slightly off the beaten path of digital marketing, but I just want to let you know that if you are ever find yourself in Truro, the best pasties can be found at Rowes. What with the Govenment making the pasty 20% more expensive, I thought a shout out to my local pasty maker was called for.

And no they are not a client and no cash was passed under or over the table for this post, and no pasty either. Although any pasties that are sent are welcome 😉

There are other pasty makers who claim to be better and a lot of kitchen table outfits that go for the gourmet market. But these tend to be eaten by the tourists, Rowes is the place where the locals eat at. And there is always a queue when the pasty’s come out the oven.

OK, now making myself hungry again.

Their website looks cool too, although look at they only have 281 likes on their Facebook page and it’s a shame they didn’t knock up any magnetic content around the recent Pastygate.

When we put on the Magentic Web Content seminar refreshments will be pasties from Rowes

Linkbaiting with Game of Thrones

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This article was previously posted on linkbaitcoaching.com

Game of Thrones
Game of Thrones

Link credit winteriscoming.net

I always say, target those who link, if you wish to get links with linkbait

Few link voraciously than fans of movies and popular TV shows.

If you create a piece of content that is based on their obsession and resonates with their fan mindset (and remember fan = fanatic) it will make them more suggestible to a link.

It’s wrong to think of this as a trick as you will only tend to get links if the content:

  • Provides a solution
  • Adds to the canon of content regarding the subject in a meaningful way
  • Creates or continues a particular discourse.
  • It respects the fan

It helps if the content creator has an understanding of the particular fan base and is not coming to the tribe cold. Interlopers are outsiders and not to be respected. A fan base should be seen as a tribe and approached accordingly.

It may be that one of the fans could be paid to create content that is linkalicious. Most fans do it for the love and would be grateful to be able to pursue their love and make a little wonga.

Also, if you commission work from a fan who has a large and vibrant fan base you have an instant traffic base, which may add any social media signals and result in helping you get more links.

This type of content may seem a bit silly if you are for example a Bristol plumber and specialise in blocked toilets. But the linkalicious content does not have to be within the normal flow of website and so people who are ankle deep in water trying to search for an available plumber don’t get confused with an article on Dragon Eggs and the most efficient hatching temperatures.

Although, well crafted content that is a little tongue in cheek can do wonders for your brand. Especially if you are in a dry sector like Bristol plumbing problems, having content that emotionally resonates with your customers will increase brand recognition.

Don’t believe me, one word.

Meerkats.

In fact, make that two words, Russian Meerkats, can you imagine how that initial idea went down at corporate HQ?

Insurance is a serious business, it’s about death, pain, loss etc.

Very few businesses are more serious than providing such a service and so back to our Bristol plumber, of course you can use content that is a little bit cheeky and a little bit silly and there is not going to be harm done to the brand.

Although I am reminded of a lot of blank, client faces that look back at me when I mention this particular way of getting links.

One of these days someone is going to say to me, “we want links, but we want them in a very boring way”.

Anyway, new series of Game of Thrones starts tonight. And if you think I wrote this to take advantage of that.

Well, duh!

 

p.s. also works well with the Hunger Games

Gremlins in the Machine 24 hour delay to launch Linkbait Coaching

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As always with a product launch the Gremlins attack.

The launch of Linkbait Coaching 3.0 is going to have to be put back 24 hours. Membership will be available on Friday 23rd of March.

Apologies if you were itching to get cracking, but some things I can’t control.

I was asked about the price and I’m going to keep the price the same as it was two years ago. £200 a month.

But I am offering a Linkbait Coaching Plus account which will have a bunch of extras and get you a month free, more on this later.

I will be posting a full list of all the new stuff that is going to be in the latest incarnation.

Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday

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For over 4 years now I have been training and coaching people in how to get links from people using content. Sometimes known as link baiting, although I prefer the term magnetic web content. This of course is all part of content marketing, which is something I also help clients with.

Linkbaitcoaching.com was launched in 2008 and offers members a way to learn and develop their link building skills. It focuses on the development, production and promotion of content that is specifically designed to attract large amounts of links.

We are now going to open the doors again for the third time in 4 years. As you can tell this is not a mass market product launch and is very low key. This is simply because we don’t have a lot of slots, only 20 are on offer this time, because I give personal, one on one attention to all members within the membership forum.

We have 4 years of archives to plunder, examples, ideas, wild ideas that have to be caged and never go public (if you have been a member you know what I am talking about), and analysis of lots of other successful linkbait.

Please do not sign up if you think this is an easy to do course. It’s not, I expect you to work with me and to follow a process of “deliberate practice” that allows me to coach you to linkbait nirvana.

You do of course have the option to simply watch the process and suck in all the info, but you will get much more out of it if you get stuck in and we knock around some ideas.

This outing we are going to have a closer look at infographics. We have been having a lot of success with using this technique and we can coach you through the process and show you step by step how it is done.

I’m not going to deploy a bunch of sales techniques to get you to sign up, because it is only going to work for you if you really want it and already. So no, “TAP INTO THE AWESOME POWER OF LINKBAIT AND CREATE A TSUNAMI OF LINKS TO YOUR WEBSITE”, and other such nonsense.

Although saying that, past members have gone on to create some of the best linkbait in this part of the Solar System. And you will be surprised to learn who have entered the hallowed and sacred space that is the Linkbaitcoaching.com training space.

Launch is Thursday, 22nd of March.Friday, 23rd march.
Only 20 spaces available.

More info later, in the meantime sign up for the email newsletter on the right and also watch the blog and my Twitter feed.

Oh and by the way, I’m going to be adding a few new goodies to the coaching this time, more on this later.

Quick Few Thoughts on Content Marketing Before I finish my Porridge

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The online marketing industry is using the term “content marketing”, widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn’t be used.

Thinking, rather than acting can sometimes (not always) hurt the bottom line.

As Linkbait Coaching 3.0 is about to launch it makes sense to start a Content Marketing course.

Most people still don’t get blogging.

Deeper thinking about the technique will always win, unless you are selling a content marketing course and then it makes more sense to say the stuff is easy. I can’t do that, which I understand does affect business and I really have tried to sell out and be a commerce whore but it goes against my OS. So, always market to those who seek high ability over a quick fix.

All online output is communication and all communication is marketing, even down to the privacy policy.

Basic, bog standard link building still works. Get in touch and I can sort you out with something very tasty.