Cornwall SEO

Content Marketing Blog

Where is Evan Carmichael?

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So I got my monthly email from evancarmichael.com telling me I had posted no articles which had no ranking and was a big fat loser.

evancarmichael.com is a online business site where invited people can write guest posts, I don’t know much about it as I am rarely in the mood to read it or write for it. I don’t much like writing guest posts as my style tends to be a bit more honest than the usual gumpf you read and makes the owners of those blogs I guest post on a little nervous.

evancharmicheal

Today I thought, lets get in the writing mood and crack one off, an article I mean. Headed over the evancarmichael.com and found this:

domaingone

It’s gone, but how could it. Just when I was in the mood to write some stuff for Evan. But maybe it’s just one of those web gremlins. Surely someone has not pinched the domain and about to point it to massivejugsformiddleagedmen.com Imagine thinking you are going to be sent to a Donald Trump article and ending up looking at ……

I’m sure the site will be up once more, but it highlights the fact that if you are a “only when I’m in the mood”, kinda blogger, you have to go with the flow. Writers who are a little more tightly wrapped can pump it out like a sausage factory on crack (would this mean the sausages have a bit more sizzle?)

Nothing mentioned in his twitter account, where I note he is following more people than he is being followed. Follow and drop method is so 2008.

But that raises an interesting point, can you be bad at marketing a twitter account and yet be good at marketing on twitter?

Disclaimer: This blog does not condone the ingestion of crack infused meat products or the denigration of middle aged men consuming content of females in a reduced clothing situation.

You think you know your World? think again

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| found this on the blog of Ruth Mortimer and had to have it on mine.

You have to sit very quietly (yes that means switching twitter off) and still and think about the stuff in this clip before you can get a hint of what it might really mean. As most of you wont sit quietly and think, you will have a disadvantage to those that do.

But don’t worry, because you can hire those that do to point you in the right direction.

Hotel Headlines

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The following is a short excerpt from a longer post in the members only section of the Magnetic Web Content forums.

Travel is a very competitive area, but it is also a very rich area for content. A lot of the most obvious headlines get used over and over, one reason for this is because they work.

However, we want links and the people we are looking to get links from are a savvy bunch and have pretty much seen everything before, so you need to be innovative and interesting.

To me, a great headline is one that has familiarity but takes you in a completely different direction.

These example headlines – which you can use as you will, are focussed on UK Hotels.

UK Ghost boosts hotel bookings

I’m going to assume you know nothing of headlines, but one example is that a headline, “Dog bites man”, is not interesting, whereas, “Man bites dog” is. “Hotel increases its bookings” as a headline is boring, having a ghost is mildly interesting, but having the bookings go through the roof because of some spectral visitation makes it a little more interesting.

UK Hotel bookings soar on ghost sightings

From an seo perspective it may help if “UK hotel is at the beginning of the headline, it makes it more difficult to make the headline interesting, but should always be attempted as the headline will invariably make up the anchor text and therefore effect the SERPS.

Apple Mac owner haunts UK Hotel

Did I tell you that the ghost is of a previous hotel guest who was killed by his wife when she threw her Apple Mac into his bath? Obviously what I am trying to do here is to attract the digg crowd. Different headlines should be considered for different social bookmarking sites, appealing to the interests of the users of those sites.

If you think I’m making this story up as I go along you would be right, I’m pretty much writing this as it comes into my head. Is it a true story? No, of course not. I find it a very successful technique to come up with a killer headline first and then craft a story around that headline.

………. this article continues in its full form at Magnetic Web Content

Why turn off comments on a blog?

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For a while now I have been turning comments on and off on this blog. I feel a blog goes through stages of life and usefuleness as other projects get more attention. This is no longer the blog it used to be, no longer sucking in comments like an industrial vaccum cleaner.

Most of my good stuff goes elsewhere these days, mostly on clients blogs.

The manipulative art of conversation is more important than ever these days, but there are many ways to create a bit of chatter.

I still have comments open on other blogs. It’s not that comments are bad, it’s just something to consider is the situation requires it.

So to that seo company that is trawling my historical comments for a bit of pointless blog spam. sorry guys, the party is over.

Graywolf has also decided to walk down the non hectoring route of no comments.

And of course you can’t comment on this post, which leads me to believe that you agree with absolutely everything I have said.

Where can I hire a writer?

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As a writer I get confused when publishers ask me where can they find great writers. “Have you tried the Internet?” Usually gets a blank stare.

Apparently it’s really hard to hire great writers. I have only on few occasions hired writers to do work, which has probably made me a lot poorer as I take way too long over commissions. In fact I think over 95% of the writing I do for others is late. [Read more…] about Where can I hire a writer?