Cornwall SEO

Content Marketing Blog

Ryan Air and How Not to do Reputation Management

By

You may have heard what Ryan Air, the no frills budget airline have been saying about bloggers lately. If not you can get up to speed here and here

I wont overlap as the information is already at those sites, but look at what the Times had on their website.

Ryanair has confirmed that one its staff abused a blogger who questionned the airline site’s credentials.

But far from apologising for the volley of abuse, Ryanair today dismissed bloggers as “lunatics” and “idiots.”

My first thoughts are, who does their SEO and who does their reputation management? I hope it’s not a pal. But by the sounds of things, they don’t seem to rate Online very highly. They have a strong enough brand to get a lot of business over the phone and as we know, any publicity is good publicity. Maybe they think they don’t need it.

But this stuff is now going to show up in Google when you search for “Ryan Air”, what makes it crazy is that is was so easy not to happen in the first place.

Who does the seo for Ryan Air? I would love to hear what they really think of the client. I wonder if they are sobbing into their alt tags this very moment.

Actually I just did a search for, “Who does the seo for Ryan Air”, and a post from David Naylor came up, lol, Ryanair gets bad Twitter press

By the way, if any airline would like to hire a social media marketer, gimme a call. 😉

563,456 Top Twitter Tools Reviewed

By

Have you noticed there is a fashion to blog about twitter tools these days, but instead of including 3 or 4, you have to wade through 50 or 60. Most in a list fashion with no real indicator of the usefulness of the tool.

You would have more chance getting links to the post if you demonstrated your use and knowledge of these tools, perhaps giving a score out of ten.

I realise when a new tool hits town ( although some of us have been using it for over a year ) it’s common for a bunch of duplicate posts to come to the fore. But it’s getting a little ridiculous.

And don’t get me started about all these Twitter “experts” who seem to have cropped up like mildew on a cold wet wall.

All I say to that is, “don’t ask a fat man for dieting tips”.

And if you have just joined Twitter, don’t call yourself a Social Media Expert”. You are more likely to be seen as a twat, than a twit.

What My Twitter Followers Talk About

By

It seems like there is a new Twitter service every time I sit down at computer. Here’s a new one, Twitter Sheep, it gives you a tag cloud of words which are being used by your twitter followers. Very interesting for finding keywords.

Here are a list of keywords my followers use.

strategist new addict people network affiliate work online about video web marketing designer me specialist full student twitter free all social guy manager seo enthusiast one business businesses blogging founder more geek living tech up life other entrepreneur who working travel professional help lover 20 real community guru developer things design dad digital out live time creative will pr junkie small photographer ceo love helping expert make can ppc search like engine marketer writer father internet blog family music good media news mom director wife estate technology world building husband owner author coach blogger speaker software consultant fan now friends

Go check it out, it’s fun.

Target your Linkbait Audience

By

Rather than produce your content first and then go look for an audience for it, why not find what the audience wants and produce content for that audience?

It’s amazingly obvious and so simple that it shocks me to see that the majority of people blogging, producing web content and even linkbait do not seem to do it.

I understand why this is. I have done it myself, I still do it. It’s because we think we know what people want us to write. It comes down to the ego. And there is nothing more egotistical than a blogger.

Here’s the thing. It’s not what you think you know that is important. It’s what you know. Most times your knowledge will not live up to your desired results.

You have to go out into the woods and sniff the trees.

It may be that you have spent so much time in your space you have built enough instinct and experience into your mind set you can just crack one off whenever you want. An article that is.

When faced with writing for a subject I know little of I spend hours and hours researching, you have to burn bytes to be able know what you are talking about, or at least convince people you know what you are talking about.

Most people do not invest the time in their subject or their target market to produce a piece of content which will get links. Which is great, because all we have to do to rise to the top is to simply read, read and read some more.

Soak in that information like a sponge. Suck it in and digest.

Your target market for a piece of linkbait should by studied, observed, examined, scrutinised, watched – to enable you to kno their desires, prejudices, proclivities, ambitions etc.

What are they fond of, what fascinates and excites them? What is it that motivates them to click through to a story, to link to a web page, to even take out their credit card from their leather wallet to buy your home made Gooseberry Jam you have started to sell online.

It’s simple, but I constantly see content where the target audience has been given the attention of a gnat on sugar coated crack.

Know your target audience.

SES London 2009

By

I’m covering SES London 2009 this year.

It’s at the Islington Business Design Centre, London. Feb 17 -20

My intention is to interview interesting people and get them to say interesting things. I will use my trusty mp3 recorder and microphone to squeeze juicy comments out of attendees.

Mostly I am interested in the theme of how social media marketing is changing the online marketing world.

So, if you are going, let me know. I should be in the usual watering holes and always up for a chat.