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Those Who Never do Anything, Never Make Mistakes

May 17, 2008 By Lyndon Antcliff

Hands up, I made a mistake in publishing mental linkbait here, I think I got swept away on the success of it. The only way to ever avoid mistakes is to never do anything, balls to that.

Did I make a mistake with writing the original article, abso-friggin-lutely not, I would not have changed one thing, ok maybe one thing, I would have changed the name of the main protagonist to one of my long time mates, lol.

I realise success brings the haters out of the woodwork, most of them don’t seem to do much themselves so I guess they feel they can get a bit of heat from slagging my success. I think Jeremy Shoemaker has a lot of wise word to say about this.
[Read more…] about Those Who Never do Anything, Never Make Mistakes

Dude, Where's the Mental post gone?

May 16, 2008 By Lyndon Antcliff

After discussing it with a number of trusted colleagues I have taken the step of putting the “Mental Linkbait” behind closed doors. I had thought discussing tactics in an open way was a good thing but it seems I am giving too much away and was attracting a crowd I really don’t have any time for.

I have little interest in discussing the ethics of linkbait, as far as I am concerned if it works and results are achieved then do it.

I am soon to launch a subscription only coaching program for linkbaiters, where tactics will be discussed and consultation given.

Sorry if you missed all the fun, but at the end of the day it did more harm than good discussing publicly such effective tactics.

UK Linkbaiters Poker Tournament

May 12, 2008 By Lyndon Antcliff

I’m putting together an online poker night for linkbaiters, seo’s and other reprobates. I’m planning it for next tuesday evening, 20th May, not set on a time yet as I will welcome feedback, but I’m thinking around 8pm.

Going to hold it at Pokerroom.com as they have a java client allowing all those “funny” people who have macs to play. I don’t have an affiliate link, but I have a bonus code good for $250 which is, “top250”. Use as you will. [Read more…] about UK Linkbaiters Poker Tournament

Getting the Twitterati to Talk about You

April 29, 2008 By Lyndon Antcliff

Chris Winfield of 10e20.com published a blog post today about Twitter. It’s a great example that if you talk about those who talk, you are going to be talked about.

Most marketing is common sense. Big up ten people and you will find ten people bigging you up in return.

Does this represent a new label for movers and shakers? Is this the start of numerous posts on how to attract the Twitterati?

When Chris published his post Twitter Wrote This Column For Me my Twitter feed lit up with people linking to it. Why? Because he was talking about them. Now, that’s not the only thing going for the post, it’s an interesting post in its own right and anything Chris writes I am going to read and people are going to talk about. [Read more…] about Getting the Twitterati to Talk about You

How I Use Twitter for Headline Examples

April 29, 2008 By Lyndon Antcliff

I finally found a use for Twitter which combines my love for knocking headline ideas around. Check out these twitter headlines.

Basically, I get a headline idea which I think worthy of the Twitter mosh pit and I throw it in. If I get feedback great, if not, the headline needs serious work. Even is the response is, “Dude, you’re a real weirdo coming up with that”, it’s all good because for a headline to invoke response is great, even revulsion is fine as long as curiosity is piqued.

We are not here to write a great novel or give Tolstoy a run for his money. We are here to attract peoples attention and somehow get them to do stuff. In my case with the old linkbait, it’s getting them to give up a link, someone poked fun recently as one of my pieces did not make the front page of digg. Well, it got a good, solid pr6 link from an aged authority blog and that’s what this is all about. It may not be pretty, it wont win a Pulitzer but as long as it gets the link, who cares.

But Twitter is very useful as I get instant feedback and as I have nearly 700 followers, nearly all in the online marketing space it is very useful.

I am creating a ton of example headlines to give away in my linkbait coaching program, I have seen a real need for clients to get up to speed with the technique and get a jump start with killer headlines. People can now hire their very own, human headline generating system for the daily price of a mocha.

Every so often I will throw one into the Twitter mosh pit and see what comes back.

If you have any suggestions on headlines to explore, let me know in the comments.

The Problem With Linkbait

April 26, 2008 By Lyndon Antcliff

When you have every social media marketing blog loaded in your RSS reader, you soon come to identify a problem within the space. The problem is the term Linkbait, it is overused, misused and stretched to cover almost all content ever published on the web.

Different definitions of linkbait I have heard:

  • A top ten list
  • Anything that is submitted to digg
  • Anything I create
  • Any strong opinion
  • Anything Shoemoneysays
  • Anything Jason Calacanis says
  • Anything Michael Gray says

[Read more…] about The Problem With Linkbait

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