Content Creation

Today the UK "Leave" campaign for getting out of the EU started their tour with Boris Johnson, the ex mayor of London in Truro, just a few minutes from where I sit typing this up. The UK referendum on whether or not to leave the EU is creating a huge amount of content in the political space and some is seeping into where I work, which is the commercial branding sector. It is … [Read more...] about Creating topical content is easy when on your doorstep

I hate the content industry. But isn't that the industry you are in? No, the industry I am in is communication and persuasion. Sounds just as bad, so what's up with "content"? I was reading an article on adage.com and I had the warning, the word paradigm was used in the title. But what I focussed on was the bit about content... At its core, it requires an … [Read more...] about Why you should love content strategy and stop worrying about content

A Thought provoking piece by Rand over at Moz.com, but there is something he left out. I always like the bear chasing story when educating about content, you have probably heard it but for those who haven't. Bear wants to kill two men. One man quickly puts on his running shoes. Other man says, "There is no point in putting on your running shoes. You will never outrun a … [Read more...] about What content is really about

Building a blog around the credit card niche can be highly lucrative when it comes to affiliate income. It may seem like a no brainer niche to make money in, but the problem is anyone who can stop playing Minecraft or Candycrush for 5 mins can knock up a blog, grab a bunch of keywords, look at where other sites are getting links from and build another credit card blog. The … [Read more...] about How to create content for a credit card blog

Companies hire me to help them create content that is different and stands out from the crowd. Most realise creating one piece of great content is achievable, as you are tapping a lifetime of experience and ideas. But once that creative reservoir is drained, you realise it's quite hard to crank out kick ass content day after day. Which brings me to sex and almonds. hardly … [Read more...] about How to learn to create content by reading about Tinder and Almonds