Unless your content is in the top 10% of all content currently being produced, you may as well not bother. In fact you may as well invest your money in cupcakes and give your copywriters a rest. Which will mean you will have happy copywriters and wont have shoveled more mediocre web content online, for people to ignore. Do you ever wonder why your stuff doesn't get any … [Read more...] about STOP Building content right now and focus on Culture!
Content Marketing
Why you should stop content marketing right now
I'm being serious here, this is not clickbait. You should probably stop content marketing now and spend the money on Facebook ads instead. The reason being you don't really care about the people reading your content do you? Admit it. You only care about what they are going to do for you. Well guess what, people know that. You got into your business to make a bit of money, … [Read more...] about Why you should stop content marketing right now
A New Year a new focus a new way of doing things
And hopefully a new outcome. Very glad to be closing the door on 2015, which was a mix of high stress and high excitement. I made incredible, boner mistakes, mixed with deft, clever moves which always left me thinking, "did I really do that". Whenever you do something brilliant, don't question it, don't deconstruct, just quickly move on to the next thing and … [Read more...] about A New Year a new focus a new way of doing things
The Secret to Ranking a Website in Google
This is a great time for people building great content on the web. Delivering the content that people want will be the ultimate factor in whether or not a website will rank. Yes of course there will still be those anomalies which a clever SEO can exploit, but it would be foolish to base a business on hunting down the latest thing that Google has not yet fixed. There … [Read more...] about The Secret to Ranking a Website in Google
What can Don Draper teach us about Creating Content
Yes, I was a Mad Men fan. Everything that needs to be said about the show has already been said, by people with larger expense accounts than mine. Seeing a distilled wisdom presented in the infographic below, I realise how much it told us about the creative process and you can easily apply this to modern content creation. Not only that but I like how it takes apart the … [Read more...] about What can Don Draper teach us about Creating Content
Tribal Content will help your SEO
You need to get tribal with your content marketing. No Longer is SEO about building that one massive link And as I have been talking about for a while now, it's about building your Tribe. The tribe is your main focus, not links. Links come because of the tribe. The tribe builds the brand. A tribe like model train enthusiasts such as at Gomodeltrains have helped … [Read more...] about Tribal Content will help your SEO