You take something that is very funny, "Alan Partridge". You add a hard to "get links", subject like "retirement". You then add the mechanics and methodology of infographic creation and you have a tasty bit of content marketing. From myretirementoptions.com In my recent article about creating links for boring industries, for cognitiveSEO, I detail the process of doing … [Read more...] about Creative Infographic Example
Content Marketing
I will no longer be Critical of the term, Content Marketing
Has the cunning plan of Joe Pulizzi, of Content Marketing Institute worked? At some point you need to believe the data and bury your ego. Do I now have to like orange? … [Read more...] about I will no longer be Critical of the term, Content Marketing
A Content Creation Course
We create content to get links. We create linkbait to get links. Linkbait is about content not about links. Links are the result, not the production. You produce content to get links, you do not build links you build content. (lets get away from this mindset of building links and focus on the reality that is building content for human beings to read) Content That … [Read more...] about A Content Creation Course
Don’t Build your House on the Land of the Social Media Barons
Own as much of your digital real estate as you can, as talked about at startbloggingonline.com. Don’t build a Facebook page, get your own domain and build your own blog or website. It’s both easier and cheaper than you think. Create your own email list, rather than having your listen controlled by these social media, corporate entities. Social media billionaire barons don't … [Read more...] about Don’t Build your House on the Land of the Social Media Barons
Using the News to help with Content Marketing and SEO
Knowing what to blog about, to create content about every day is a bit of a task. It's hard, but it's not impossible. Of course you need content that works rather than the filler that most other blogs and websites churn out. You need to create content for people rather than the Google bot. One effective way to keep the content ideas fresh, is to create content around the … [Read more...] about Using the News to help with Content Marketing and SEO
Feeding Content to the most Ravenous of Content Hungry Fans
I am sure you don't need me to tell you that the new Star Wars movie is out next year. But what are your plans to take advantage celebrate this event to benefit your website? I shall be looking at how this can be done in the next few months. But let me be clear that this is not about dangling your brand message in front of a Stars Wars hungry mob, but to enable your … [Read more...] about Feeding Content to the most Ravenous of Content Hungry Fans