Cornwall SEO

Content Marketing Blog

Content Marketing

Creative Infographic Example

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You take something that is very funny, “Alan Partridge”.
You add a hard to “get links”, subject like “retirement”.
You then add the mechanics and methodology of infographic creation and you have a tasty bit of content marketing.

infographic_alan-partridge1
From myretirementoptions.com

In my recent article about creating links for boring industries, for cognitiveSEO, I detail the process of doing this.

Creative thinking in content marketing is very hard, as you have to keep producing content at an ever increasing rate. And as Mitch Joel has cheekily suggested Content Marketing is Dead, it isn’t of course and never will be. But he uses the thought to intelligently explore a different way of thinking about content marketing and comes up with the line…

They want to feel like the finished products deserves its space in the book store… or on your Kindle. Authors only publish things that have real value.

Think about this. Take a published author and commission them to write a 30,000 word book to be published for Amazon Kindle. It would probably cost the same as a few infographics. I don’t see anyone doing that right now.

But we will.

Having created a short and snappy, but highly useful book with actionable content, I know how such a thing raises your profile.

Instead of knocking out the odd blog post, commission a book.
Are any of your competitors doing this?

If you need help with this matter or any other content marketing issue, get in touch and I will tell you a few other cool things you could do that your competitors are not.

A Content Creation Course

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Content creation machine

We create content to get links.

We create linkbait to get links.

Linkbait is about content not about links.

Links are the result, not the production. You produce content to get links, you do not build links you build content. (lets get away from this mindset of building links and focus on the reality that is building content for human beings to read)
Content That solves problems gets links

We are not in the seo, link building, web master business, we are in the solving problem business.
The reader is looking for solutions, not content. Linkers love solutions. (It may be content, but is it a solution. (We need to adopt the mind set of problem solvers, not web masters).

Content as a term is an abstract, solutions is the specific focus that works.

To be able to publish solutions you must first know the problem. These are the problems within your niche.
To know the problem you must know your niche.

You don’t have to know your niche, but you should know someone who knows your niche. Publishing solutions can be outsourced.
General information has little or no value , solutions that address specific problems has high value. Intensive research can produce all the problem solving content you will need. Again, this can be outsourced.

Outsourcing, your team must include someone who is an expert in your niche.

You cannot dominate a niche unless you have someone on your team who is an expert, or better still, you are the expert.

The strategic aim is to dominate the niche, we do this by being useful.

The Extremely Useful Content Creation Course
by Lyndon Antcliff

Subscribe to the email list to get on the shortlist.


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Don’t Build your House on the Land of the Social Media Barons

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Social media gate

Own as much of your digital real estate as you can, as talked about at startbloggingonline.com. Don’t build a Facebook page, get your own domain and build your own blog or website. It’s both easier and cheaper than you think. Create your own email list, rather than having your listen controlled by these social media, corporate entities.

Social media billionaire barons don’t do what they do because they like you. They do it because they can make money out of you. Don’t trade away the sweat of your labour for a few magic beans.

Don’t muck about on someone else’s platform, get your own and make that your base. Sure, join all the other platforms, but work them, don’t let them work you.

The message, your message should be under your control as much as possible.

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Using the News to help with Content Marketing and SEO

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Frustrated blogger

Knowing what to blog about, to create content about every day is a bit of a task. It’s hard, but it’s not impossible. Of course you need content that works rather than the filler that most other blogs and websites churn out. You need to create content for people rather than the Google bot.

One effective way to keep the content ideas fresh, is to create content around the news.

The news has a few things going for it from a content marketers perspective.

  • It changes every day
  • People talk about it on social media
  • People hunger for more detail about a specific news story
  • Not all news is bad, negative or depressing

There are many examples of succesful content marketers surfing this news wave every day. It’s not exactly newsjacking, that’s another thing, but it is using that jump off point of the news to further the narrative.

Examples of last week include fly tipping in Essex, the latest Kim Kardashian story (remember your content is competing with Kim Kardashian’s Ass), Black Friday, Cyber Monday, Halloween, and lets not forget Star Wars.

Black Friday was interesting, especially in the UK. There were a large number of people in the “megh” camp, who just couldn’t be bothered to get excited about saving money on a bargain. And even in Cornwall the excitement was in the barely bothered camp.

I talked to traders about this, Bakery 46 and Near and Far Nepalese Clothing and Bakery 46 both said it was pretty much like any other Friday and not much difference. You may argue that such small traders cannot climb onto the Black Friday wagon, but there there is news there is content marketing opportunities and small traders can absolutely benefit from a relatively cheap form of marketing.

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Feeding Content to the most Ravenous of Content Hungry Fans

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Star Wars 2015

I am sure you don’t need me to tell you that the new Star Wars movie is out next year.

But what are your plans to take advantage celebrate this event to benefit your website?

I shall be looking at how this can be done in the next few months. But let me be clear that this is not about dangling your brand message in front of a Stars Wars hungry mob, but to enable your marketing push to create content that satisfies that hunger. You may not be able to do this unless you are a fan or can model the mindset of the fan.

I fully expect a number of highly paid marketing execs to be ripped apart by the ravenous hordes when they get this wrong.

It’s going to be an interesting time.