Cats. Love em or hate em, they're the unequivocal and unofficial mascot of the internet. As much as we're keen on the odd canine moment captured on film, man's best friend doesn't get a look in when it comes to cats. The internet is quite literally chock full of them. But why? Does the vast number of cats we see online represent our preference to them as pets? Well no, not … [Read more...] about 10 Examples of Cats in Marketing
Content Marketing
New Lego Mini Figures 12 are out now
And they look so good, I have my eyes on the Babarian. You may be thinking, "but what does lego have to do with getting people to go to my website?" I started writing out the answer and then realised it's a huge bit of content that I will release in a better form than a blog post. Sign up for "How Lego can help your Content Marketing", on the email list. Check out … [Read more...] about New Lego Mini Figures 12 are out now
The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.
A report from Channel 4 regarding those who create makeup videos for Youtube and who are crushing the big brands. Yes I am aware that information architecture is important, and when presenting a website with over 100k web pages to the world, you better be in the hands of a well caffeinated, hardcore SEO type. But most websites don't need an uber SEO super geek. Most … [Read more...] about The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.
How to Compete with Kim Kardashian’s Ass
When you publish content online you are competing with the most attractive, most powerful content, humankind has ever thought up. Stop thinking you are competing only within your niche.... You are also competing with: Buzzfeed.com Netflix Twitter Donald Trump comments Facebook Star Trek Email Lunch Plants Vs Zombies Huffingtonpost.com and last but not … [Read more...] about How to Compete with Kim Kardashian’s Ass
9 Keys to Effective Content Marketing
1. Content has to have passion 2. Content should have a compounding interest effect 3. Content should be seen as a long term asset 4. Content should inform the reader of how to feel about your brand 5. Content creation should involve building a network of fans 6. Content should deliver a measurable and effective ROI 7. Content should be unique 8. Content … [Read more...] about 9 Keys to Effective Content Marketing
BBC Recycling Own Blog Posts
This was the most read shared on the BBC today, note the date of publication. Since this was first published I have read this twice before. I wonder how much of the content on the BBC is reused. It does make sense to reblog when you have great stuff in the archives as demonstrated by this becoming the most read. Content should be seen as an asset and squeezed for every last … [Read more...] about BBC Recycling Own Blog Posts