Backlinks are a crucial factor in search engine optimization (SEO), significantly impacting a website's visibility and authority. A backlink is a link from one website to another, and search engines use these links to gauge the credibility and relevance of a website. This guide outlines 12 effective strategies to acquire high-quality backlinks, complete with step-by-step … [Read more...] about 12 Strategies to Get Backlinks: A Comprehensive Guide
Link building
How to Build Links to Your Website in 2024
Building high-quality backlinks to your website is essential for improving search engine rankings and driving organic traffic. As search algorithms evolve, so do the strategies for effective link building. Here’s a guide to building links to your website in 2024, complete with seven key steps to take. The Importance of Link Building Link building is a critical aspect of … [Read more...] about How to Build Links to Your Website in 2024
Don’t do Outreach like one of those PR types, do it like an SEO
When building web links you should be using FBI powered, psychographic profiling during outreach. It's no longer enough to simply show people content and expect them to do what you want them to do, which is sharing and linking. You need to put a particularly crafted piece of content in front of someone you KNOW will desire it. You KNOW they will desire it because you have … [Read more...] about Don’t do Outreach like one of those PR types, do it like an SEO
Using SEM Rush to determine link quality
This is a guest post by Ryan Stewart, who first came to attention from me with his great blog post on Moz.com, Why I Stopped Selling SEO Services and You Should, Too Link building is about one thing: driving traffic. That’s it. Mostly. So what about link building using social media? I see a lot of sites actively marketing themselves through social media, and I get … [Read more...] about Using SEM Rush to determine link quality
Why you should use psychographic profiling when building links
The above is the most clipped slide from my Content Publishing Strategy presentation on Slidedeck. This presentation forms the backbone of the content strategy training I offer and the aspect of the "psychographic profile" is always the most interesting to people. People think content is king, but this is wrong. Content is merely the vehicle for the idea. The real … [Read more...] about Why you should use psychographic profiling when building links
Why you should not be working to get links from websites
Websites do not link to websites People share interesting stuff from other people. Real people exist behind the website you want a link from. Think of the person you are going to outreach to and not the website when you do your link building. It's sounds crazy to say it, but the people who can give you a link are just like you and me, well maybe not me, I wouldn't want … [Read more...] about Why you should not be working to get links from websites