Cornwall SEO

Content Marketing Blog

Link building

Web 2.0 Link Building Service

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A quick an easy way to build effective back links is to implement a Web 2.0 link building technique.

This simply involves:

  • Writing an article about your niche
  • Placing it on a web 2.0 property
  • Link back to your target URL
  • Link to your links and send indexing power to placed article

It’s a technique that has worked well for aged sites, working best when targeting the long tail.

If you are just starting out it makes sense to do this yourself, but if you want real power and need to scale it, you need to put a team on it.

Hiring and training a team takes time and skill, but can be done. But it’s much easier to outsource to a dedicated, experienced team already in full operation.

For over a year I have been running such a team and have now opened up the doors to allow anyone to hire it.

I first offered it to my Link building list, (you can sign up on the right) and they snapped it up.

It is now open to everyone else.

Here are the details

  • 1 x 500 word, human written article, written to be read (not spun)
  • Placement on a high ranking Web 2.0 property
  • Article is written within the context of the niche
  • Up to three links can be placed in the article, one to the target site and up to two to other articles placed by us
  • Links will contain keywords you provide
  • Full reporting of where articles have been placed with urls and keywords supplied.
  • Article is blasted using various methods to ensure indexing, after being published

Sites we use include:

  • Posterous
  • Weebly
  • Tumblr
  • Squidoo
  • Hubpages
  • Blogspot
  • WordPress.com
  • Quizilla

This is a short snapshot of the sites we use, we have over 40 sites in our database which are constantly reviewed. New sites are added when tested and pass quality control.

The price for all this is £15 per article/link

To order:

Email me at lyndon@cornwallseo in a spreadsheet format, preferably .csv or .xls:

  • Number of articles required
  • Keywords to include as anchor text
  • Theme or niche

I will then send an email back with availability and an invoice. Once payment is received we will process your order within the month and send a full report. Although the work can be completed in 7 to 10 days.

There is a minimum order of 16 articles, this technique works best with scale and regularity.

Email me if you have further questions.

Regards
Lyndon Antcliff

P.S Sorry, no porn, or illegal stuff or anything that is going to get me in trouble with Bubba.

I retain the right to refuse to accept any work for whatever reason whatsoever.

Link Building Machine Introductory Price ends 1st October

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Note: If you have already ordered from Link Building Machine, don’t worry, you are locked in for one year at the introductory price.

The introductory offer for the Link Building Machine will be finishing on October 1st. Those ordering the minimum spend before then will be locked into the introductory price.

Why have an introductory price?

  • I like to reward those who sign up first
  • Uptake has been surprisingly high
  • Generates loyalty from those who sign up first
  • Highlights the inexpensiveness of the product, this is important when price is a buying trigger
  • An increase in price allows the potential for an affiliate offer
  • So many people have told me its too cheap, it probably is.

Order before the first of October and get locked into the introductory price for one year year.

If you have already placed an order, don’t worry about it, you are already locked in at the intro price for a year.

To order, subscribe to the email list on the right to receive preferential information on how to order.

Deploy The Link Building Machine V 1.0

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OK, here’s the deal.

Over the past 12 months, I have researched, tested and developed a way to build contextually accurate, Google loving links with a tasty, long tail anchor text capability, which can be scaled up or down at will depending on specific requirements.

My desire was to build a system which created a semantic footprint that is contextually aligned to the niche of the target website, whilst not detracting from brand development and could be as big or as small as needed.

I knew three things were crucial:

  • Ability to Scale
  • Efficiency of implementation
  • Reliable level of quality

Rather than simply outsourcing the work to fickle freelancers, I hired and trained my own full time workers which enabled me to ensure a consistent level of quality needed to add valued backlinks. Focussing on the processes of hiring, filtering out the best people and training, I’ve been able to systematically build a quality team from the ground up.

By putting together a full time team and implementing correct training, I could deploy tried and trusted methods and processes which enabled me to compete and win in the most competitive industries.

Even though it’s basically a bunch of highly trained,hard working people, I call it a machine because it performs efficiently and effectively at the rate required no matter what amount of work needed. It delivers the required level of quality consistently over and over. As long as it is fed it will not and cannot be stopped. Cue Terminator theme music.

This is something that is clearly lacking in cheaper offerings you can find around the web. Although what I offer is more expensive than what you can find on certain forums, what I add is consistency at the required quality level. Plus a more open and honest approach and the fact that I personally check all work that goes out and can be reached on the phone, providing a level of assurance not found in other cheapo services.

I’m not interested in offering a cheap service, but a competitive, effective one that brings home the goodies. By focussing in on making the processes more efficient, I was able to create a more cost effective service, which I can now offer to you.

Before I get too carried away, and I am a tad excited about this offering. Seasoned, grizzled, hard core SEO types are probably not going to find anything new here and probably have built your own machine, implementing tried and trusted methods. This is not brain surgery or even highly creative. It’s about taking what we know to work and delivering an efficient, scaled up version.

But, if you don’t have the time to hire a team of people, filter out the bad ones from the good ones, train them in current best practice and effective methodologies and then manage the day to day running of the team, who can then deliver a constant stream of linkalicious ouput,my link building machine is now available for hire.

Although I have quite a large initial capacity, spots are limited, this is not a marketing wheeze. This is because I intend to keep quality at the level it needs to be at and if extra capacity is demanded I can train more link building Terminators and deploy where needed.

With regards to pricing, I’m going to let the market set the price. My personal day rate is £850 a day, usually for strategic planning. This is different though, and so I can offer at a rate at which will sell out 100%

We officially launch next week in the Cornwall Seo newsletter, you can sign up on the right. All the juice will be dished out in the first edition of the newsletter.

So there you go, some of you will love it, some of you will not need it as you do it in house already and some of you will try to copy it. Good luck to you if you do intend to copy it, it’s taken me about a year to get to this place.

May your links be many and aged.

How to Get Lots of Links Very Quickly

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Want links?

Set up a site that panders to a certain prejudice and creates a suspension of disbelief. Provide the usual pointers that linkers and journalists need to pass the test and bada bing.

Of course it’s not as easy as that, it’s a lot of work and you really, really have to know what you are doing.

Hoaxing for links.

I’m a big fan of hoaxing for links and this one popped up on the radar today.

Titled, “Is Internet Explorer For The Dumb? A New Study Suggests Exactly That.”

Someone set up a website that looks and feels like a proper research type site and published what looked to be an authentic report. A lot of people retweeted and linked to it, including the BBC and the Freakonomics crew.

We all get hoaxed every once in a while and it’s mostly harmless and just a bit of fun.

But, it can get you an asssack full of links.

If you look at this story you will soon realise that an SEO would never get hoaxed by this as the PR of the site is zero.

11 Tips to Help you Outsource your SEO and link building

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Last year I bit the bullet and started hiring and have now built a team of about 10 link builders and writers. It was hard letting go, but if you follow certain rules and deploy a strict process it can be highly rewarding.

A lot of people don’t want the hassle of working for themselves, they like to do the work at home in their own time and at the end of the day turn the computer off and go out and party. I don’t care when my team work as long as the work is done within set parameters. And so a team can be created

Here are 11 quick tips to think about when hiring an online workforce.

1. Don’t call them outsourcers, they are part of the team. Instead of saying “we can outsource this”, say, “we can let the team handle this. They are human beings and it’s wrong to commoditise them.

2. Pay more than every one else pays. When I have someone work on my work I want the best not the cheapest. I want to continue to work with the best and paying them extra is the best way to do this.

3. Work hard to turn the best freelancers into the best full time employees. Cost of acquisition in terms of time is high, so when you find the cool workers, keep them. Keeping long term team members means training does not go to waste.

4. Do not micro manage. Control freaks will have issues with this and have problems sending work half way around the World. Odesk (a place where you can find team members) have this thing where you can get screenshots of the freelancers work to check up on them. This is nuts, if you don’t trust them, don’t hire them. Give them the task, if they do it great, if they don’t then that’s the signal that you don’t hire them again.

5. Expect to get ripped off and lose money. Give out with small jobs and pay in advance, potentially setting yourself up to get burned. I learned this from a guy called Richard Cussons, who really has the whole outsourcing thing covered. He pays new people in advance for little jobs, some of them scarper and are never seen again, whilst others do the work and finish the job. This is the price you pay to find the best workers, consider it an investment rather than a loss.

6. Expect life to happen. People get ill, family crisis happens. This should be factored into your hiring. If any of my workers fall ill or have a problem they get a paid day off. They are worth it and are not the type of people to lie. You get to that point of trust by going though a set of processes, even though this is a human resource issue it should be run on a process based system.

7. Use your team to build your team. Your current workers are the best people to find you more workers. They will not want to introduce you to people who do not come up to scratch as it will reflect bad on them. The people you want are the people who care about their quality of work and have a good work ethic.

8. Ditch your racist stereotypes. Different countries have different cultures, I used to get into a lot of trouble being ironic and sarcastic when I lived in the USA. What I saw as witty banter was mostly taken as offence (this still happens but online). So when hiring in India or Germany or Columbia, best to see the people as people rather than through a prism of prejudice. Although references to Basil Fawlty are allowed when dealing with the Germans, (joke, see what I mean it’s easy to fall in to the trap)

9. Pay on time. This is the most important thing, and I will bust a gut and sometimes have to run down to the Western Union office in Truro to make sure payment gets out within the set time if the website is down. BTW, the local Cash Converters shop in Truro is the best one to use if you are in Cornwall and need to send cash around the World.

10. Be nice. You are dealing with human beings not commodities. Treat your team with respect and you will get it back tenfold. Just because the annual GDP of the nation they live in is lower than the cost of serving lunch to the employees of Google does not mean they are stupid or not informed about stuff. They have the Internet and they know how to use it.

11. Try to pick a country that speaks the same language as you, if you need content creating that is to appeal to a certain nation it’s best to have the content created by a national of that country. When I have content aimed at the American market I make sure the writer is American, although a lot of countries can speak and write English, you still need that nuanced writing. In linkbait this is really important, not so much if you need articles just for Google.

I continue to build my team and they continue to do amazing work, maybe I got lucky and got the right people. There have been problems as there always are when hiring people, but most can be sorted. It is different hiring people you have never met who are from another culture. A little research and you can soon get up to speed on the does and don’ts.

I always make sure my team has spare capacity, so if you want to benefit from outsourcing work without the hassle of hiring and managing get in touch and we can work something out. I will be putting together a more detailed service in the future so make sure you sign up for the email newsletter and keep in touch.

Inspired by Byrne Hobart CEO of Due Digital Dilligence on Search Engine Land

SEO Linkbuilding Video of the Day

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Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an (if you want the points you have to give the right anchor text as well as the link 😉

I have this conversation with clients all the time. Both sides have merits and I think it comes down to the business model of the client and the amount of knowledge they have. The best client will just give you the cash and say, “you do that voodoo that you do so well,” but very few actually say and even less sing it in key.

There is something I call, Positive Domain Name Context. If you have a blog and call it Death Star Pizza and stick a blog post about space ships, it makes it more likely that you will get links. You tap into a niche where you clients and the clients competitors will not normally be able to get links. The site then only links to the sites the client wants to link to.

Also, there are a few other things that you can do with a Microsite like this which gets good quality links. But, I’m going to leave that for another time.

Linkbait has definitely evolved and there are quite a few creative ways we can use content that gets links. A client I was chatting too last week was amazed how his site for Ironing Board covers jumped in the SERPS from a link from a an authority site on cat snacks. (Niches have been changed to protect the innocent) You hear a lot about you gotta get links from sites from in your niche to rank for your keyword. No you don’t.

Time and time again I see sites ranked with links from all sorts of niches, as long as those sites are linked to and are seasoned over time it doesn’t matter.

Now, back to creating content about space ships.