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Linkbait

What reason does this linkbait give for people to link to it

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An interesting nugget from the forums of Linkbaitcoaching.com

“What reason does this linkbait give for people to link to it.”

Too often I see visitor bait being created. So you got on the front page of digg, give yourself a gold medal and stick it on your ass.

Who are you targeting your linkbait to? If it’s the knuckle draggers on digg it’s not linkbait, it’s a wet fart in a hurricane.

C’mon on guys, it’s real simple. Linkbait is for getting links.

Who are you targetting? If you say “anyone”, get to the back of the queue and stay there. You need to know exactly who you are targetting, you need to know what they read, what gets their juices flowing, even the size of their underpants if it helps you craft content to appeal to their link finger.

Try linkbaiting one person, go on, try it. Chose an authority figure in the niche you operate and go after their link. That one authority link is worth more than ten thousand diggs (yes I know diggs lead to links, but only if the content is good enough)

Targetting one person makes it a lot easier to craft linkbait as it can tickle their fancy a lot easier. Once they link to you, others will follow.

Concentrate on getting the link, not the visit.

Even the Guardian Gets Linkbait

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The Guardian has run a piece talking about linkbait as if it were an everyday thing. Has linkbait gone mainstream?

Jack Schofield knows his linkbait, the piece he has referenced is a cracking piece, although as I speak it has not been submitted to digg or reddit or Stumble, what’s with that? Are they awake in celebrity scandal blog world.

Still, they got a link from the Guardian. Jack, what do I have to do to get a link from you?

Good find Jack.

ps. I took the bait and dugg it.

Slagbait

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To be honest I have not used the personal attack hook that much. Not because I didn’t feel like it, but because I think it’s a slippery style of linkbait and one which can backfire easily, as we can see here with Marty and his shenanigans.

But hey, it got me to link. And if that was the point, then success. Of course there is a cost and that cost may not be instantly quantifiable. The cost must always be considered when indulging in controversial linkbait. Obviously for me it affects how I view the seomoz brand, calling what I do “outright fraud” is a little rich from a blog advocating sock puppet marketing.

I have learned, people do not need to like you or even agree with you to link to you. If you have an opinion there is always going to be someone with a different opinion. But, when you get personal as Marty as done here and I have done in the past, it transcends to a new level.

I am not moralising on the issue, people make their own decisions according to their own moral code and what they think Google will let them get away with.

Before you crank up the slagbait machine, do remember there are real people out there and that nuance and irony are sometimes difficult to communicate over a blog.

Linkbait Coaching – Opening the books again July 16th

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As you may have noticed I have not been making much effort to sell Linkbait Coaching, the reality is I haven’t needed to. The first month filled up very quickly and I have a bunch of people who missed the frist wave. So I am upping the membership number to 40, I doubt it will increase that figure as the service I offer is personal requires a large time investment from me and I do not think I can squeeze any more juice out of my day.

Linkbait Coaching is not about giving you static lessons and letting you get on with it. I am there to answer your questions on the forum and to help you come up with linkbait ideas and help with headlines for your specific niche.

Help is also there for advice on building a social network and building social media power accounts. [Read more…] about Linkbait Coaching – Opening the books again July 16th

Linkbait Coaching Update

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17 people have signed up for linkbait coaching and 3 people are pending, I have closed the program for applications. If the pending applications fall through I will open it again.

Thanks all for joining, lots of work to get my teeth into.

Lots of fun