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Newsjacking

Fake Linkbait

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You mean there is stuff on the Internads that is not true and just exists to get publicity, Oh no. Maybe Google should put a stop to this. This is brilliant and obviously shows how relatively easy it is to fake a viral hit on youtube, only the viral bit wasn't fake it was real. Of course it helps if you have an attractive, twerking, stuntwoman handy. And a fire extinguisher of … [Read more...] about Fake Linkbait

Newsjacking for Australians Who like to take the piss

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I feel a bit guilty over the British team's celebration over beating the Aussies in the Ashes, which if you didn't know is a cricket game and if you don't know what that is, I wouldn't worry about it. This from the BBC The England team have apologised for their "inappropriate" behaviour in the aftermath of their Ashes triumph, following reports some players urinated on the … [Read more...] about Newsjacking for Australians Who like to take the piss

Buying an expensive Handbag? I'm sorry, but you're Black

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It's not too late to Newsjack the "you can't buy this handbag because you are black", Oprah Winfrey, Swiss handbag story. But you probably only have an hour or two to start, and if you are not geared up to launch something tasty then probably best not to launch anything at all. I first saw this story on the BBC this morning, I was surprised there was nothing on the US news … [Read more...] about Buying an expensive Handbag? I'm sorry, but you're Black

Press Release for Bongo Bongoland Campaign

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This is the press release I wrote for the client FOR IMMEDIATE RELEASE DUNDEE MUSIC SHOP SENDS BONGOS TO UKIP MEP Dundee, Tayside, Scotland. Local music shop http://www.rainbowmusiconline.co.uk heard the concern of UKIP MEP, Godfrey Bloom about foreign aid money going to "Bongo Bongoland", on the BBC Radio 4 radio show, the Today, programme. Confused as to where "Bongo … [Read more...] about Press Release for Bongo Bongoland Campaign

Bongo Bongo land Newsjacking case study

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This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented. A UKIP MEP, Gofrey Bloom has said that all foreign aid should be cut to Bongo Bongo Land, on the … [Read more...] about Bongo Bongo land Newsjacking case study