This is an example of the type of email alerts you will get at Newsjacking Alerts Sports Direct shop workers hit the jackpot 2,000 Sports Direct staff to receive £100,000 bonus after record profits Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012's summer of sport If you are in the sporting good niche this is an easy … [Read more...] about Newsjacking Sports Direct for links
Newsjacking
Real Time Marketing or Newsjacking is with us to stay
One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes and even Matt McGee from Marketingland I could go on of course to include Fastcompany ABC News The Drum MSN but I wont Now I know what you are thinking, "How is a Tweet of mine going to … [Read more...] about Real Time Marketing or Newsjacking is with us to stay
Newsjacking the Weather
When there is a specific news story in the media, it may be an opportunity to "Newsjack" it and surf the conversation. People love to link and create social signals around what people are thinking and talking about. Right now in the UK it is unusually hot, and us Brits love nothing better to talk (moan) about the weather. When we get over our shock and surprise we really quite … [Read more...] about Newsjacking the Weather