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Newsjacking

Newsjacking Sports Direct for links

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This is an example of the type of email alerts you will get at Newsjacking Alerts

sports

Sports Direct shop workers hit the jackpot

2,000 Sports Direct staff to receive £100,000 bonus after record profits
Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012’s summer of sport

If you are in the sporting good niche this is an easy story to newsjack. You could offer Sports Direct employees a free bonus. For example, if you sell iPad covers you could offer a free cover to every Sports Direct employee who gets in contact with you in the next 24 hours.

Maybe something better than an iPad cover.

If you are selling a sports product you could offer a free product worth £50 -£100 to anyone working for another retail outlet, saying you don’t want them to be left out.

If you were a local shop you could make the offer open to anyone getting to your shop with their Sports Direct wage slip and offer them something tasty like an iPad mini.

Sell sports bras

Give an uplift to a local sports charities, free sports bras to local sports groups. The idea is that getting a gift is always fun. By celebrating the Sports Direct payout to staff you offer firm support to your local sports groups.

Other niches can take advantage of the concept of rewarding good work and use this story to launch a bonus for staff or even customers.

it would be a brave company that rewarded the staff of their competition, but I am thinking this would make a strong story. if there was some way you could put a caveat on the deal to limit the take up but increase the narrative.

I want to explore this idea further and see if we can come up with a digitally delivered version.

Thinking caps on

Real Time Marketing or Newsjacking is with us to stay

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One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet

oreo

Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes   and even Matt McGee from Marketingland

I could go on of course to include Fastcompany ABC News The Drum MSN but I wont

Now I know what you are thinking, “How is a Tweet of mine going to compete with that?”

It doesn’t need to, it simply has to do more than your competition is doing. This kind of marketing is tricky though, you have to find the right story, you have to have the resources to react quickly.

Also, I know a few people who can help you out. Firstly I have the solution to what news is good news to Newsjack to. I am starting an email alert service that will give you heads up on breaking news that is worthy of hopping on board of. It’s going to launch very soon and will be a bit cheaper than my £200 a month Linkbait Coaching program.

You can get advanced notification by signing up for the email list here.

Also, I have a bunch of very hungry creative content experts, some of whom have been doing work for me, some help out on Linkbait Coaching and others are just brilliant. They will be adding their ideas to the Newsjacking list with their full contact details.

So if you see an idea that is right for you and need it implemented ASAP, the person is already there with a plan, and who knows where that will lead.

But mostly these topical content ideas will juice you up enough to create your own killer content and enable you to be an even better content marketer.

I will let you know as soon as it is live.

Newsjacking the Weather

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When there is a specific news story in the media, it may be an opportunity to “Newsjack” it and surf the conversation. People love to link and create social signals around what people are thinking and talking about.

Right now in the UK it is unusually hot, and us Brits love nothing better to talk (moan) about the weather. When we get over our shock and surprise we really quite enjoy it, leaving the media stuck with reprinting the same stories about increased ice cream sales, dogs getting hot in cars and everyone heading to the beach.

With lots of stats being created about the weather it’s probably a good time to look at your niche and see if you can squeeze out a “hot weather” story and newsjack it.

A quick search on Google for “hot weather infographics“. quickly pulls up a ton of data you can reuse.

hot-weather-infographics