Cornwall SEO

Content Marketing Blog

SEO Conference

SASCON SEO Conference

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I will be speaking at the Manchester SEO conference called, SASCON. Although it sounds like a Southern European military region, it’s going to be good as there is a great line up of speakers.

Click here for the website, I think there are still tickets left and they are a lot more reasonable than London conferences.
So if you are in the area, pop in and say hi.

There are some great people going and I’m looking forward to meeting. If you do go, come up and say hi.

It’s going to be a 6 hour drive, any podcasts you think I should download and listen to on the way?

SES London 2010

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Just looked in my calender and noticed SES London 2010 is coming up next Feb. And they seem to be shipping the Yanks over again.

Not sure if I will be going to this one, the last one had way too many Americans presenting and not enough Brits. I remember one keynote which was 100% American, which seemed to say the British have not enough search engine optimised talent locally to get on the stage and compete with the likes of Jill Whalen. Now I don’t have a problem if it’s SES New York or SES Chicago. But this is SES London.

So to the organisers of SES, show a little more respect for the local talent and if you expect British seo bloggers to be covering the show why not have some of the incredible British seo talent on the stage and stop paying for Americans to be shipped over.

If the organisers don’t know of any British or European people to present and panel at the conference I will be happy to give them a list of some of the best in the business.

It will reduce your carbon footprint too 😉

Disclaimer: I have more US friends than UK friends and some of my family are American and was named after an American and blah blah blah, yada yada yada, so not anti American in any way. But see SES London as a British and not American event.

A4U Expo London – What can a Linkbaiter teach Affiliate Marketers

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On Monday I’m off to London to attend an affiliate conference called, A4u Expo. I’m speaking on the Killer Link Building Strategies panel along with Patrick Altoft Jon Myers and Christoph Cemper.

I think there are still tickets available, but going fast. You can get a 10% discount if you use this code SPKD10.

If you can’t get to the conference, make sure you get to the networking parties, which can be just as rewarding. If you do go would love to meet and say hi, if you are reading my blog you must be a cool dude 😉 Best way to connect is to @ me on twitter. My account is Lyndoman Or you can email me lyndon at cornwallseo.com

Really looking forward to this one. SMX and SES are great but at the end of the day they are American and I remember last years SES sitting in one of the panels listening to 5 Americans telling me how I should rank. Surely we have enough talent in this country not to have to rack up the extra carbon shipping the Yanks over?

In fact, come to think of it. Why don’t we have a major UK based seo conference each year? It’s not like we don’t have the talent. Maybe I will put one in Cornwall, have it on the beach and have a sand castle building contest.

Link Building Brain Cells, Blown at SMX London

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I will be speaking at the Search Marketing Expo, in London, May 19th, 2009.

The panel is , “Blow Your Mind Link Building Techniques” and I will be sharing it with Patrick Altoft, Rand Fishkin and Pete Wailes.

Most of the presentation is ready to go, but I am going to be using my Twitter account to do a little tinkering, throwing out some ideas and generally using it as a three dimensional scribble pad. Hmmmm, not sure the metaphor works but anyway.

The premise of the presentation is “The linker does not give the link because of the content, the link is given because of what is happening in their mind.”

With that in mind I can see why someone has already called it the Zen and Art of Link Building.

As this is the “Blow your Mind” section I can’t get away with delivering a bunch of old and tatty ideas just so as I can promote myself (who would ever do such a thing at a conference) so I am going to work really hard to come up with advanced stuff that can really up your game. There are some techniques which I have found very useful in the past which I have never shared, SMX seems as good a place to talk about them.

It’s going to be a killer panel as the other guys are all highly regarded experts in their field.

Make sure you grab a ticket and come see the show. If you need to learn how to market online, this is the place to be.

SES London 2009

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I’m covering SES London 2009 this year.

It’s at the Islington Business Design Centre, London. Feb 17 -20

My intention is to interview interesting people and get them to say interesting things. I will use my trusty mp3 recorder and microphone to squeeze juicy comments out of attendees.

Mostly I am interested in the theme of how social media marketing is changing the online marketing world.

So, if you are going, let me know. I should be in the usual watering holes and always up for a chat.

SMX impressions, thoughts and future drug use

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It’s a few days after London SMX 08 and I think my brain and central nervous system have just about calmed down. This was my second conference and the first I presented at. I wasn’t able to go to a lot of the sessions on the first day as the cycles in my brain were being used up thinking about my presentation, and of course I had to rewrite the whole damn thing.

I even had to write it out in longhand as the smart-arse bloke on the registration desk printed it out in teeny text and then told me not to be too funny, cheers mate, very helpful.

It’s interesting though, writing it out in longhand whilst listening to Obama storm to victory, really helped drip the narrative into my brain. And as the presentation was on using psychological techniques to seduce links, it felt right.

The second day was crazy too. I managed to deliver my presentation without tripping up on the way to the podium (my baseline for success) and was able to enjoy the rest of the guys presenting, Tom Critchlow, Jay Young and Wiep Knol.

Between the 4 of us I think we have been responsible for quite a few links, and the party is just getting started.

Here is the main thing I took from the conference.

Content for humans is more important than ever. Exceptional content is vital to getting links. But here’s the thing I come across all the time. Journalists and corporate copywriters, those trained in a traditional, conventional way do not seem to get it. I talk to a lot of seos’ about their content creation and they all bemoan their staff and their lack of fire in their belly and in their text.

I suppose when you clock in and clock out it doesn’t become passionate and vital. Also, a lot of the conventional education for writers these days goes against what works when using content to build links.

There is a formula for creating content for links and it’s easy to learn. But it’s hard for writers to unlearn what doesn’t work. You also have to take into account that writers are a pretty much, messed up in the head bunch, at least the good ones are.

Excellent linkbait, fantastic copy which causes mouthfuls of coffee to be sprayed over a 22 inch, Samsung monitor is very, very hard to do. Which is why people who can write like the devil on a wet and wild weekend can charge a premium rate.

SMX London has made me think about content in a new way, and I think there is a demand for a service on a number of price points which can delver.

SMX Conference regrets.

Didn’t get a chance to chat to Dave Naylor, I really wanted to but it was a whirlwind. Didn’t chat more to a number of my linkbaitcoaching.com people, it would have been great to have sat down with them for a day or two and knock around ideas.

I also got to meet the delightful Christine Churchill, the well read Julie Joyce, the chocolate loving Judith de Cabbit and cheeky Northern bloke, Patrick Altoft.

Plus a load of other people I feel guilty about not including in this post, but the kettles about ready.

Note: this post was written a few days after SMX London 2008, and yes it’s late. It’s been lurking in my Wordress Drafts file with 200 other unpublished posts. The reason is I have been insanely busy, mostly with setting up offices and taking on rather large clients who share my Holistic view of social media marketing and seo. But that’s for another post.