Upate, I started actively promoting my Instagram account 4 weeks ago and it now has over 1,500 real followers. Read more about it in my Essentials for Instagram marketing, post. According to Forrester, when it comes to brands, Instagram gets an engagement rate which is 58 times better than Facebook. From a marketing perspective, we should really be looking at building an … [Read more...] about Is Instagram worth adding to my content marketing mix?
Social media marketing
10 Examples of Cats in Marketing
Cats. Love em or hate em, they're the unequivocal and unofficial mascot of the internet. As much as we're keen on the odd canine moment captured on film, man's best friend doesn't get a look in when it comes to cats. The internet is quite literally chock full of them. But why? Does the vast number of cats we see online represent our preference to them as pets? Well no, not … [Read more...] about 10 Examples of Cats in Marketing
Are You Ready for the Game of Thrones Content Marketing Zombie Horde Attack?
Many a time I have listened to the moaning and wailing of the Ben Sherman attired SEO, about the overuse of infographics and that they don't work anyway and that if only the new Content Marketing Manager had said yes to his 500 blog domain network over multiple "C" class ip numbers, we would have no need of the hipster design freaks and their bean bagged offices. And of … [Read more...] about Are You Ready for the Game of Thrones Content Marketing Zombie Horde Attack?
Getty allows Websites to use their photo images for free
The bosses at Getty had a meeting. And decided that too many of these geeky, internet types were using their images without attribution. So they put their boffins to work And they came up with the idea of using the "iframe" tag, just like Youtube videos. Now that's interesting, and a lot of fun. Because we can create better content and more interesting websites, … [Read more...] about Getty allows Websites to use their photo images for free
Why Does Buzzfeed Content Work so well?
A recent Buzzfeed content piece has proved great success in getting social signals and links, Which ’90s Alt-Rock Grrrl Are You? 969,000 likes on FB and counting. Yes, any mediocre content on Buzzfeed is going to get more action that brilliant content on a mediocre website. But the huge numbers here represent that the content is brilliant. Buzzfeed has made it's name … [Read more...] about Why Does Buzzfeed Content Work so well?
Try to Watch a Bon Jovi video without thinking of Spinal Tap
For me, Living on a Prayer is the, Bon Jovi song. When creating content you have to be aware of cultural connotation A connotation is frequently described as either positive or negative, with regards to its pleasing or displeasing emotional connection Some people will have not watched Spinal tap, and some may not have even heard of it. Which means the headline above … [Read more...] about Try to Watch a Bon Jovi video without thinking of Spinal Tap