Simply; It is a form of communication. It's important to think of it in such fundemental, simple terms. Because, when we do this, new ideas and thoughts emerge. So when a client tells me, "why should I use social media?". My answer is, "why should you communicate?" Why communicate? It's a question a lot of people and businesses seem to forget in the rush to … [Read more...] about What is social media?
Social media marketing
How Much Money Should an SEO be Paid?
I know how much I should be paid, but how much should an agency seo, or an in-house seo be paid? As a freelance my fee is dictated by the market, I set it too high and I get no takers, too low and I am swamped. But what about those who work in organisations? It's a difficult question for some to answer and I so rarely see it discussed in the seo blog world. Maybe because not … [Read more...] about How Much Money Should an SEO be Paid?
Only Bad SEOs Work In-house?
Since I announced I was going to help other SEO professionals get work at seo agencies and as in-house seo's it's been a crazy 24 hours. After making the SEO Job post and twitter I have been amazed at the response. We've been swamped by quite a few CV's from some very talented people who are woefully underpaid. It may be a while before we can reply to everyone. A number of … [Read more...] about Only Bad SEOs Work In-house?
SEO Job
So how do you get a job in the SEO space? Do you speak to one of the "digital services" recruitment agencies? Digital services? I hate the term digital services, it's SEO or SEM or even online marketing. The limited experience of recruitment agencies has been all bad. Most of the time I feel like I am speaking to a crack addict or someone who swallows coffee beans raw to get … [Read more...] about SEO Job
Coffee Shop Marketing Thinking
Creating conversation can be more linkable than pure content. For example, if you were to talk about cryntel roma stone it would be tricky to have that conversation outside of the floor tiling niche as not everyone is aware of it. But sticking with subjects that most people are aware of and you can develop quite a good conversation. Starting an exchange of ideas within your … [Read more...] about Coffee Shop Marketing Thinking
Finding the Most Popular Blog Posts
Been messing around with a php scriptIt looks at a number of variables and tries to sort out the best posts from a blog. I have applied it to the digg monster cracked.com. It's very useful for picking out headline ideas. … [Read more...] about Finding the Most Popular Blog Posts