When creating content you should always serve the meat first and then let the viewer gnaw on the bones after, if they so desire. My thinking when it comes to this stuff is to put the meat above the fold and then allow the detail to be revealed to those who wish to scroll. This rewards the hit and run viewer who simply wants the meat and then to share it, and the viewer who … [Read more...] about Feed the viewer of your content as if it were a Velociraptor
Social media marketing
Facebook is Dead
Read a very interesting article over at Marketingweek.co.uk written by Mark Ritson, about fickle teens, and came across a great quote Do you really imagine that Facebook will remain the de-facto social media standard by the time today’s 13-year-olds exit the teenage segment in 2020? Do you really believe Facebook is somehow immune from the same disease that infected … [Read more...] about Facebook is Dead
Building a publishing machine without the aid of Crystal Meth
I doubt there is anyone reading this that is not already at least aware of the hit US TV series, Breaking Bad. You probably already know that the last 8 episodes ever are about to be broadcast on August 11th. Even the BBC are newsjacking a show that is not on their network. But what has this got to do with seo? Well, we publish content around what people are talking about to … [Read more...] about Building a publishing machine without the aid of Crystal Meth
Fear that Robots are blasting Sydney Harbour Bridge from Google Maps
Fears have been raised that Google Maps may be removing Sydney Harbour Bridge from Google because it is now cleaned by grit blasting Robots. BBC News website is reporting that robots developed at the University of Technology, Sydney are now operating on the bridge, applying high-pressure grit blastingcleaners and following a 3D map of the bridge area. As we know that Google … [Read more...] about Fear that Robots are blasting Sydney Harbour Bridge from Google Maps
50 Design Inspirations for 8 types of Infographic
Have an idea for an infographic but don’t know where to begin with designing it? Fear not! With thanks to Lyndon, we've compiled an ultimate design resource for every imaginable type of infographic. Well, nearly every one. Our blog post earlier this year, identified the 8 different types of infographics. This is a list of 50 that we think deserve to be noted for … [Read more...] about 50 Design Inspirations for 8 types of Infographic
How Sex Taught me Everything about Social Media Networking
Some very interesting things have been happening in my coaching group. Although it is focussed on linkbait, it seems to becoming more of a PR coaching group. Lots of back and forth about how to contact journalists and get them to write nice things about us and a real thirst for helping build a social media following. In fact, I would say that getting a following on social … [Read more...] about How Sex Taught me Everything about Social Media Networking