Facebook, Twitter, Linkedin, are all platforms. Social media is the mechanical part of reaching people, everything else is fluff. Being a fan of a platform makes you irrational, the word fan being derived from "fanatical". You need to use the platform and not the other way round. They are tools, and should be used only to fit into your strategy of Empire … [Read more...] about Never be a fan of the Platform
Social Media
Social Media is not about the Conversation
I Tweeted this week that social media is not about the conversation? It had a few retweets and I thought I would post them here. lakey'The C-Word' RT @lyndoman: If anyone says "it's about the conversation" at a social media conference, throw a sticky bun at them.Friday, November 16, 2012 9:59:17 AM SceptreSocialRT @lyndoman: If anyone says "it's about the conversation" at a … [Read more...] about Social Media is not about the Conversation
Most Common Mistake of Businesses using Facebook Pages
It's much more useful if a companies Facebook page is about the benefits of customers using the service, than about what is happening at the company, for example, "We have just had the walls painted a very interesting magnolia colour here at Donotgetit Design ltd....." It may be very important for you to give out this information, but it's incredibly boring for any reader or … [Read more...] about Most Common Mistake of Businesses using Facebook Pages
Pinterest, C'mon Guys Get a Grip
Look, before you start running around the place with your knickers on your head screaming about how Pinterest is going to solve all online marketing problems known to mankind, I suggest you take a deep breath and consider a few things. Maybe it's the young, cool and froody crowd over at Mashmumble who are whipping up the frenzy over what is a generic system like … [Read more...] about Pinterest, C'mon Guys Get a Grip
+1 Button
I have not yet put the +1 Google goodness button on my site. But, I think it's definitely worth it. Although there have been rumblings that a + 1 is going to influence SERPS, I wouldn't get too excited as I haven't seen anywhere that says it happens when you are logged out. My advice, let the first movers expend time and resources on figuring out if G + is worth it, then … [Read more...] about +1 Button
Best Lisa Barone Article on G+ Today
Google Favourites More like this: Making money with Google … [Read more...] about Best Lisa Barone Article on G+ Today