I’ve never found coming up with content ideas a problem.
But I know others do, and this is not because I am more intelligent than them, it’s because these people have their skill set focused on another areas, such as web design, programming, seo… etc.
It’s also because their heads are full of the successful stuff they have just seen, but you can’t just copy and get away with it. You have to add another element, you have to take nothing, and create something.
A lot is talked about creating content, but very little on the process of coming up with new, fresh, vibrant ideas. This is probably because very few can do it, very few can teach it and most of those who can do it cannot explain it.
These are the simple steps you need to take to create content ideas
Ingest means first creating a state of mind that allows you to suck in as much content as possible and then deconstruct it to its constituent components. Figuring out exactly why it works.
Daydream, means to allow the mind to wander amongst its vast library of memories, create “what if’s”, or “what would they think if I did that?”. all the while underpinned by the knowledge about what excites people and why.
Go wild, means to have no barriers. Freedom of thinking and criticism. To know where the line is you first need to cross it. You wont be able to cross it if you are sitting in an office, at a desk, under fluorescent light, wondering how come the boss can afford a Porsche and not buy decent coffee for the office. You need the ability and permission to roam the desert, searching for the shamen who will give you the answers.
Write, means you have to do the work. You have to stare at the blank page of nothingness and engage. If you have a problem with this, start to write whatever is in your head. If you can’t do that you need to either train in the craft or change careers or take up something easy like SEO 😉
You need the knowledge and you need the process. This creates the state of mine, the 1,000 yard stare any content idea creator develops after a while in the trenches.
Some people think coming up with ideas is easy, but unless you are actually pushing the ideas out into the world, then they will only ever stay an idea in your head.