Content marketing is not simply about building content. It’s about employing a specific strategy to employ content and social media marketing to improve the emotional response when people come into contact with your brand.
By using a mix of effective, proven content marketing techniques you can increase the way people feel about your brand, enabling positive reactions as they come into contact. Increasing the chances of building links and creating social media shares and mentions.
Citations
Emily Jarvis Christoph Sisson Jay Bear Douglas Holt Peter Noel Murray Joe Pulizzi