The difference between an SEO who has tested commenting on blogs and one who hasn’t is that the one who hasn’t says it doesn’t work and the one who has keeps quiets about it and keeps commenting.
As an SEO it also marks you out as to whether they are in the Premier League or still slugging it out for the pub team.
Some SEO “experts” will see say, “nofollow”, doesn’t pass juice. End of.
This is a mistake.
A blog comment is an advert, it is a branding tool, it will add to the sum of how people perceive you. How people perceive you has a direct impact on whether they will link to you.
For example, when SEO “experts” say blog commenting is useless, my perception of their skill as an SEO is further informed.
It’s well known that blogs and their comments get scraped and nofollow removed.
A visible link means that a human can visit the site and drop a dofollow if they like what they see.
Blog owners tend to check out the links left in the blog comments, which means you can get very important bloggers to come to your site.
A blog comment can demonstrate your skill in an area and make people go, “ooohhhhhh, she’s good.”
If blog spamming did not work, do you really think it would still be happening? What’s interesting about the nofollow that was introduced to blogs to stop spamming is that it hasn’t done anything to stop it.
Also, even when the link was dofollow and SEO’s would look at a blog and say, “but it’s not a real website”
Does this mean that you should go out and leave “Great post”, in the comments of as many blogs as you can find. No, because there is a way to blog comment and there is a way to not.
Blog commenting is a tool in the tool box, brought out for specific tasks and for specific reasons. I’m not not going to give you a step by step guide of how to do it as you probably have a massive brain (you’re reading this blog) and have worked it out on your own by now.
However, I am always willing to listen to the other side of the argument and so if you have data on to show that blog commenting is useless I would love to hear it.
One of the problems of course is that it can be really boring if you hae no opinion and that outsourcing it can lower the quality.
It’s tricky, which means if you hit the sweet spot there are few others creaming it.