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Nissan Datsun Newsjacking alert

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Example 1 of a Newsjacking alert from the forthcoming Newsjacking Alert service

The niche is the automotive industry, but could be used for any niche if you have the right angle. We find content works best when it’s a similar niche, but if now relevant news is around you can still get a great bit of content created that is triggered by something that is outside your niche.

This piece of news from the BBC website:

http://www.bbc.co.uk/news/business-23313271

It was one of the marques that helped Japanese carmakers establish themselves in Europe and the US.In the 1970s, the fuel efficient Datsun became the car of choice for the everyday motorist fed up with unreliable gas-guzzlers.

Now, more than 30 years after Nissan decided to kill off the brand, the Datsun has been reborn.

On Monday, a new model was unveiled in India aimed at first-timers keen to get on the car-owning ladder.

The new 1.2-litre five-seat hatchback will go on sale in India next year for under 400,000 rupees ($6,670; £4,500). It will also be sold in Indonesia and Russia.

The Nissan Datsun used to be the favourite of minicab driver back in the day.

You can see the attached screenshot for Google trends and the increased interest.

datsun

Cotnent deas:

  • 10 Reasons the Nissan Datsun was the best car to steal
  • 10 Why you could never get a girl whilst driving a Datsun
  • 10 Ways the New Nissan Datsun will make a great limo.

Note: The idea is to get the keywords into the title so that the freshly indexed content will soak up some of the increased searches. You want to give an added element to the story to allow further media content to pick up your story and refer to you.

Further ideas:
Try to find the oldest man ever to own a Datsun
People who have been born in a Datsun
Celebrity owners

Further links:
http://www.guardian.co.uk/business/2…d-india-russia
http://www.carmagazine.co.uk/News/Se…-new-city-car/
http://www.bloomberg.com/news/2013-0…hatchback.html
http://www.autoblog.com/2013/07/15/d…india-w-video/
http://blogs.wsj.com/corporate-intel…of-the-datsun/