This is another ranking test.
The last one I did was yesterday, and strangely has not ranked.
The keyword phrase was a heavily duped phrase that has been scraped from Amazon by the affiliate addicts.
What is interesting is that the phrase “DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator”, has not been ranked at all. Not only that but the body text also has not ranking.
It also does not seem to be indexed. There doesn’t seem to be any reason for this as yet, further investigations needed.
The reason I want to make the headline above is that Olga Kurylenko and Tom Cruise are releasing a film this week and I want to see how topicality effects the ranking potential with relation to this blog. Obviously there are many variables at play here, but by conduction these little tests on an aged blog such as this builds knowledge about the subject.
I am not thinking that we will definitely be uncovering specific answers here to the whole ranking question, more that we want to make sure we are pointing in the right direction.
I also chose a unique headline. Nothing is coming up for an exact match search. And I want to make sure we at least rank for this, as I am wondering if the last ranking fail was to do with the fact it’s an Amazon product keyword string.
This is later, about 5 mins later
Bang! It’s already indexed and ranking for exact match “Olga Kurylenko and Tom Cruise Open Ice Cream Factory in Cornwall”
Also the broad match is ranking #1, Olga Kurylenko and Tom Cruise Open Ice Cream Factory in Cornwall.
I am using a clean browser to conduct these searches and am not logged in to G+ or searched for this term previously.
More Later (15 mins)
The page does not rank for “Olga Kurylenko and Tom Cruise”, but ranks on page three for “Olga Kurylenko and Tom Cruise open”
Which of course is interesting and gives us a little more insight into how you should be crafting headlines for the maximum effect in Google.
You must understand the power of your website in relation to its ability to rank unique terms. Adding the word “open” gets me on the third page, however that’s not going to bring any traffic as no one will search for that. However, if you added a term that is contextually correct to the narrative and may be searched for like “kissed”, affair”, “engaged etc. then this would increase the traffic,
If this blog was a celebrity blog I would pump out a few posts around this news event. Trying to find the most optimised headline which was attractive, had a worthwhile search quotient and was contextually correct.
We also learn that you don’t need to get external links to a post if on a blog that has enough link equity.
However, the previous test to this was interesting as it did not rank. Leading me to ask, what would get a keyword phrase like that to rank. Is it as simple as a few links, and who powerful should those links be?
This test raises more questions than it answers, and I invite of your thoughts on this.
Hold the boat!
I now rank at 14 for “DuroStar DS4000S 4,000 Watt 7.0 HP OHV 4-Cycle Gas Powered Portable Generator”.
Which is a very tasty bit of data.
It took 21 hours to rank.
Ranked 30 mins after this post was published, which contains a link to it.
Is this simply a ping issue and getting to the Googlebot to visit, probably. But there are a number of other factors at play which we do not know. What is the impact of a heavily duped headline, that is out of context to the blog?
Would there have been a different outcome if the headline had been contextual to the category that the blog operates in?
What is this post had also been a duped headline?
What effect has Twitter had on this outcome?
It’s impossible to know what has exactly caused these results, we can only guess based on the rather limited data. My suggestion is to do your own tests and share. The more data we get the more informed we are.
Also, using the Seomoz Google US (non-personalized), tool I rank on the 3rd page of Google.