When building web links you should be using FBI powered, psychographic profiling during outreach. It's no longer enough to simply show people content and expect them to do what you want them to do, which is sharing and linking. You need to put a particularly crafted piece of content in front of someone you KNOW will desire it. You KNOW they will desire it because you have … [Read more...] about Don’t do Outreach like one of those PR types, do it like an SEO
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Using SEM Rush to determine link quality
This is a guest post by Ryan Stewart, who first came to attention from me with his great blog post on Moz.com, Why I Stopped Selling SEO Services and You Should, Too Link building is about one thing: driving traffic. That’s it. Mostly. So what about link building using social media? I see a lot of sites actively marketing themselves through social media, and I get … [Read more...] about Using SEM Rush to determine link quality
Where to get content ideas for your blog
I have now joined the team at Creativeboris.com which is a service supplying you with great blog post ideas. Talking to many content clients over the years, coming up with great ideas is usually the first place people get stuck. There is a number of processes to go through when creating content of course and as it has got harder and harder to get attention and engage these … [Read more...] about Where to get content ideas for your blog
Why you should love content strategy and stop worrying about content
I hate the content industry. But isn't that the industry you are in? No, the industry I am in is communication and persuasion. Sounds just as bad, so what's up with "content"? I was reading an article on adage.com and I had the warning, the word paradigm was used in the title. But what I focussed on was the bit about content... At its core, it requires an … [Read more...] about Why you should love content strategy and stop worrying about content
Is Content really the thing you should be concentrating on right now?
It's not about content. Content is merely the mechanical process to make communication and persuasion happen. The creative act occurs in the brain. Content simply transports the thought into the brain of others. If you have other things to do you can stop reading now, the above 4 lines will be the best thing you have learned today. For those who like to go a … [Read more...] about Is Content really the thing you should be concentrating on right now?
STOP Building content right now and focus on Culture!
Unless your content is in the top 10% of all content currently being produced, you may as well not bother. In fact you may as well invest your money in cupcakes and give your copywriters a rest. Which will mean you will have happy copywriters and wont have shoveled more mediocre web content online, for people to ignore. Do you ever wonder why your stuff doesn't get any … [Read more...] about STOP Building content right now and focus on Culture!