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Positive thinking in outreach: How a rejection can be the start of a conversation

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When building links, one is always two emails away from rejection. Aside from practical tips for dealing with this situation itself, there are attitude adjustments that should be made. I believe that leaning towards optimism is a great start because optimists are prone to see failure as a setback they will be able to bounce back from. In his book, Learned Optimism: How to … [Read more...] about Positive thinking in outreach: How a rejection can be the start of a conversation

Buying an expensive Handbag? I'm sorry, but you're Black

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It's not too late to Newsjack the "you can't buy this handbag because you are black", Oprah Winfrey, Swiss handbag story. But you probably only have an hour or two to start, and if you are not geared up to launch something tasty then probably best not to launch anything at all. I first saw this story on the BBC this morning, I was surprised there was nothing on the US news … [Read more...] about Buying an expensive Handbag? I'm sorry, but you're Black

Press Release for Bongo Bongoland Campaign

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This is the press release I wrote for the client FOR IMMEDIATE RELEASE DUNDEE MUSIC SHOP SENDS BONGOS TO UKIP MEP Dundee, Tayside, Scotland. Local music shop http://www.rainbowmusiconline.co.uk heard the concern of UKIP MEP, Godfrey Bloom about foreign aid money going to "Bongo Bongoland", on the BBC Radio 4 radio show, the Today, programme. Confused as to where "Bongo … [Read more...] about Press Release for Bongo Bongoland Campaign

Bongo Bongo land Newsjacking case study

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This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented. A UKIP MEP, Gofrey Bloom has said that all foreign aid should be cut to Bongo Bongo Land, on the … [Read more...] about Bongo Bongo land Newsjacking case study

Building a publishing machine without the aid of Crystal Meth

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I doubt there is anyone reading this that is not already at least aware of the hit US TV series, Breaking Bad. You probably already know that the last 8 episodes ever are about to be broadcast on August 11th. Even the BBC are newsjacking a show that is not on their network. But what has this got to do with seo? Well, we publish content around what people are talking about to … [Read more...] about Building a publishing machine without the aid of Crystal Meth