. A methodology should underpin the tactic which supports the content strategy. . . The tactic I use is the tactic of the story, and of seeking a deep understanding of how narrative psychology works can give you the edge . Ultimately the best way to get links is on merit, and in as natural as fashion as possible. . Passion can create a lot of content. . Its how Google wants to … [Read more...] about Methodology of Content Marketing
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Donut addicts, learn killer content techniques in a 5 day frenzy of linkbait knowledge
It has come to my attention that some people cannot afford the £200 a month fee for linkbait coaching because of the affliction donut addiction. Being a recovering addict myself I am well aware how this evil affliction can soak up any spare cash. Especially when you have to walk past a Krispy Kreme shop every day to get to work. And so to help out any donut addicts, today … [Read more...] about Donut addicts, learn killer content techniques in a 5 day frenzy of linkbait knowledge
Why we should Create High Quality Content?
Who decides what is quality content? In a post panda World, low quality content no longer cuts the mustard. It's the high quality stuff that Google now requires when deciding where to rank your website. This refers to both the content on your web site and the content on the websites linking to you. Quality web content can be defined along the following terms: It attracts … [Read more...] about Why we should Create High Quality Content?
Web content should be designed to make People gasp, not Bots
You cannot build natural links. You cannot build organic links. You can only build content that attracts, that persuades that can be promoted. But wait, all the seo industry keep banging on about how you must build natural this and organic that. Understand this, "we are not discussing peaches". And I love a good peach. Quite simply, and I hate to say this as I have a lot … [Read more...] about Web content should be designed to make People gasp, not Bots
If you do Both INbound and OUTbound marketing does that make you an Absolute Bounder?
"I say old chap, what an absolute bounder." … [Read more...] about If you do Both INbound and OUTbound marketing does that make you an Absolute Bounder?
Google Kicks Moneysupermarket.com Share Price in the Balls
A few years ago I made the joke about Google buying digg.com and turning it into an affiliate site for gardening products. After Google has now become a credit card affiliate and giving itself preferred ranking in its search engine it seems it is now competing with the very same sites it has indexed in its search engine. Moneysupermarket.com gets a third of its revenue from … [Read more...] about Google Kicks Moneysupermarket.com Share Price in the Balls