The new thing is Pokemon GO As a content marketer it is something you need to know about, because so many people are playing it and seeking information online. It is creating a massive, rabid crowd that will devour content. Whenever these trends explode and reach critical mass there is huge opportunity for anyone who uses content creation to market their brand or business … [Read more...] about What a Content Marketer needs to know about Pokemon Go
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6 Essential tips to make your Outreach work
Implementing effective outreach is easy, but from the examples I see in my email inbox it seems that some find it difficult. Here are a few tips I have learned over the years. Be a good human Everything else is mechanical and about the process you use to implement the activity. I do feel that this should not have to be explained, but it clearly does. We all know … [Read more...] about 6 Essential tips to make your Outreach work
Are you losing money over-complicating content marketing?
You have a finite marketing budget and every penny has to work if you are going to compete effectively. The problem is thepeople you want to reach, are greeted with a huge amount of digital noise each day and for your content to reach them it needs to do quite a lot of work. To get your message to connect to these people, you must find some way to get their attention, get … [Read more...] about Are you losing money over-complicating content marketing?
Creating topical content is easy when on your doorstep
Today the UK "Leave" campaign for getting out of the EU started their tour with Boris Johnson, the ex mayor of London in Truro, just a few minutes from where I sit typing this up. The UK referendum on whether or not to leave the EU is creating a huge amount of content in the political space and some is seeping into where I work, which is the commercial branding sector. It is … [Read more...] about Creating topical content is easy when on your doorstep
A Content Marketing Mastermind group
Our content marketing, mastermind group is now taking applications for membership. You can read more on what a mastermind group is here, here and here. I say applications because we are only inviting experienced content marketers to join and will reject applications if we think the group is not suitable for you. I realise that some people need more basic training, which will … [Read more...] about A Content Marketing Mastermind group
Hot content or tribal? Who has the biggest content marketing drums?
Lets be honest, let us open the window and let the fresh air in. Below are the top articles that Buzzsumo has ranked for the keyword, "content marketing", for the last 7 days. They use a system based on social media signals. My question is this. Do you think these are the best articles on the subject, for the past 7 days? Is the information essential reading and do they … [Read more...] about Hot content or tribal? Who has the biggest content marketing drums?