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What is content marketing? An old school look at the technique

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They say you shouldn't write blog posts as a stream of consciousness, that they should be planned, crafted, pounded into a listicle, or a two thousand word bit of evergreen content that Neil Patel and his army of munchkin content writers crank out. I do actually say the say thing, but sometimes you have to go old school, clear out the old noggin and do a brain dump. Forget … [Read more...] about What is content marketing? An old school look at the technique

How big should blog posts be to rank on Google?

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  The time when it was all about targeted keyword rich, short form content,  crank out a few hundred words, has long gone. Creating long form, well researched content is expensive, time consuming and hard work. But what is the evidence that we should create long form content? How do we answer the question, "What size of content will help me rank in … [Read more...] about How big should blog posts be to rank on Google?

A blog post is not a forest

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You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it exists on a linear time line with other blog posts. But the other blog posts are not read, just the one. This is not a product, … [Read more...] about A blog post is not a forest

Social media management essentials for Instagram

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My Instagram account passed 1,000 followers in the wee hours of this morning. I don't say this to brag, but to highlight that my target has been achieved. This was set out in my Instagram experiment, which I started 14 days ago. The aim of the experiment is to find out if Instagram is worthy of social media investment. In short, I think it is. How has this been … [Read more...] about Social media management essentials for Instagram

Is Instagram worth adding to my content marketing mix?

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Upate, I started actively promoting my Instagram account 4 weeks ago and it now has over 1,500 real followers. Read more about it in my Essentials for Instagram marketing, post. According to Forrester, when it comes to brands, Instagram gets an engagement rate which is 58 times better than Facebook. From a marketing perspective, we should really be looking at building an … [Read more...] about Is Instagram worth adding to my content marketing mix?