First published 2011 To Go White Hat or Black Hat SEO is not an ethical decision it's a business decision The aim of the white hat seo is to unnaturally manipulate the Google results page in their favour. The aim of the black hat seo is exactly the same. Where it differs is the white hat keeps within the Google guidelines and the black hat does not. Therefore it is … [Read more...] about Should going Whitehat be an ethical decision or a Business decision?