We know a massive disruption is occurring right now in publishing. Not only are old media like Newspapers under attack from the likes of blogs, but brands themselves are taking to online publishing or what some call content marketing. Before, these brands would advertise in the old media, taking out adverts and buying advertorials. Now the brands themselves are creating … [Read more...] about Content Marketing is making every Brand a Publisher
content marketing
Why we should Create High Quality Content?
Who decides what is quality content? In a post panda World, low quality content no longer cuts the mustard. It's the high quality stuff that Google now requires when deciding where to rank your website. This refers to both the content on your web site and the content on the websites linking to you. Quality web content can be defined along the following terms: It attracts … [Read more...] about Why we should Create High Quality Content?
How to Get Creative
My job is mostly about being creative, coming up with web content ideas, creating headlines, writing copy etc. It's usually quite easy for me to do this and I have always thought that this could be taught, which is what I do at Linkbait Coaching. Because I feel that it's simply about having the right mindset, being in the correct mode and not having to be some mad creative … [Read more...] about How to Get Creative
Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
As always with a product launch the Gremlins attack. The launch of Linkbait Coaching 3.0 is going to have to be put back 24 hours. Membership will be available on Friday 23rd of March. Apologies if you were itching to get cracking, but some things I can't control. I was asked about the price and I'm going to keep the price the same as it was two years ago. £200 a … [Read more...] about Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
Quick Few Thoughts on Content Marketing Before I finish my Porridge
The online marketing industry is using the term "content marketing", widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn't be used. Thinking, rather than acting can sometimes (not always) hurt the bottom line. As Linkbait Coaching 3.0 is about to launch it makes sense to start a Content … [Read more...] about Quick Few Thoughts on Content Marketing Before I finish my Porridge
Why Content Marketing is the Wrong Way Round
Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc. You are not marketing content, but creating magnetic content. Content that not only attracts, but is sticky, and embeds into the … [Read more...] about Why Content Marketing is the Wrong Way Round