I had a feeling it was coming about a year ago. A new term to describe something that doesn't really need a new term and yet at the same time is meaningless. But lets put aside such semantic discussions for those who chose to burn time on such matters. The term "Content Marketing" is here and lets embrace it like a long lost friend. I don't have to buy into the artifice … [Read more...] about Content Marketing Training or Linkbait Coaching?
content marketing
Content Marketing Training and a dog called Fenton
One of the biggest problems I come across in helping people build links to their websites is how to build magnetic content which attracts links. It seems that selling plumbers supplies online does not naturally lead to expertise on online publishing. Who would have thought? The reality is, creating effective web content is a highly specialised skill and in some ways is … [Read more...] about Content Marketing Training and a dog called Fenton
Biting Live Chickens with Content Marketing
Content Marketing I must have blinked. And up pops another word for the same stuff we've all been doing for years, yeah millenia, It's now called "Content marketing". Or it could also be called "read stuff-buy stuff". However, it's tricky to sell services at £150/hour to a marketing executive when all you are going to tell them is to implement the read stuff/buy-stuff … [Read more...] about Biting Live Chickens with Content Marketing