Yes, I was a Mad Men fan. Everything that needs to be said about the show has already been said, by people with larger expense accounts than mine. Seeing a distilled wisdom presented in the infographic below, I realise how much it told us about the creative process and you can easily apply this to modern content creation. Not only that but I like how it takes apart the … [Read more...] about What can Don Draper teach us about Creating Content
copywriting
Incongruous Juxtaposition of the Seemingly Unrelated
I'm writing a book, it's nearly finished too. Perhaps even this weekend. But just a quick thought. I've written about the phrase, "incongruous juxtaposition of the seemingly unrelated", which I think is a wonderful sentence and makes you appear dead brainy at parties. The first time I heard this was when John Carlton was talking with Michael Fortin about a the … [Read more...] about Incongruous Juxtaposition of the Seemingly Unrelated