I create a lot of content for clients and run into the same issues over and over. One problem is that the kind of content that gets results has an edge to it, but the client usually does not want content that has an edge to it, they just want to sell stuff. Nothing wrong with wanting to just sell stuff. However, magnetic content, content that attracts tends to be edgy … [Read more...] about Why your web content production needs to establish an Edginess Index
Linkbait
Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
As always with a product launch the Gremlins attack. The launch of Linkbait Coaching 3.0 is going to have to be put back 24 hours. Membership will be available on Friday 23rd of March. Apologies if you were itching to get cracking, but some things I can't control. I was asked about the price and I'm going to keep the price the same as it was two years ago. £200 a … [Read more...] about Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday
For over 4 years now I have been training and coaching people in how to get links from people using content. Sometimes known as link baiting, although I prefer the term magnetic web content. This of course is all part of content marketing, which is something I also help clients with. Linkbaitcoaching.com was launched in 2008 and offers members a way to learn and develop … [Read more...] about Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday
Content Marketing Training or Linkbait Coaching?
I had a feeling it was coming about a year ago. A new term to describe something that doesn't really need a new term and yet at the same time is meaningless. But lets put aside such semantic discussions for those who chose to burn time on such matters. The term "Content Marketing" is here and lets embrace it like a long lost friend. I don't have to buy into the artifice … [Read more...] about Content Marketing Training or Linkbait Coaching?
SEO Linkbuilding Video of the Day
Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an (if you want the points you have to give the right anchor text as well as the link ;) I have this conversation with clients all the time. Both sides have merits and I think it comes down to the business model of the client and the amount of knowledge they have. The best client will just give … [Read more...] about SEO Linkbuilding Video of the Day
King of Linkbait
Behold the King of Linkbait. … [Read more...] about King of Linkbait