Awesome content is the baseline, it's where you start. But what is "awesome content"? I was emailed to ask if I wanted to see an "awesome infographic" from a content provider. They looked to be a high-quality outfit and the email was nice and polite if a little dull and with no real benefit to me. So I wrote them a reply and thought I would share it with you. I get these … [Read more...] about Awesome content is not enough
outreach
Have you tried asking for a link
Just nicely ask for a link, using your own words in a real way and ask for a link to something good. It's a controversial statement I know judging from my email inbox and what doesn't get talked about on Twitter. I think I have a pathological aversion to cut and paste emails and cookie cutter content. I get emails stating, "we are quaility link builders", good because I … [Read more...] about Have you tried asking for a link