McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR professionals code. Mashable writes After McGrath?s email exchange with … [Read more...] about How PR Should Not Build Relationships With Bloggers