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SEO Content Executive London

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Take a job role and add the term "executive" to it and it adds more gravitas to the role. Or does it? What is an executive anyway? Probably something dreamed up by recruitment (executives ;) "Grunt", would probably be a more accurate term. SEO Content Grunts wanted Would that get a better class of application? I don't know, but it would let people know that the company … [Read more...] about SEO Content Executive London

Using Google+ to Aid Your SEO

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Over the last few days Google have launched a potential game changer into the search world. ‘Search plus Your World’ has set up a firm foundation for Google to move into becoming a social search engine in an effort to make its search results more personalised and relevant to the individual user, allowing them to have more access to information and content from people they know … [Read more...] about Using Google+ to Aid Your SEO

Why Attract the Linkerati

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If you want links, it is the Linkerati you need to get the attention of. Who are the Linkerarti? The Linkerati are those who link They are distinctive from your customers or your clients or the other people you would like to impress, but do not have the power to link to you. There are various tribes within the Linkerati, and these all respond to different stimuli. Most are … [Read more...] about Why Attract the Linkerati

Would you buy a link for the Price of a Mars Bar?

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Can a link, retailing at 55p be both profitable for the link builder and effective for the linked to? A while back I came across a link building scheme that was effectively selling links for 90c, or about 55p. Which is the price of a Mars bar. As I offer a link building service I was left scratching my head over how they did it whilst keep it effective and making a … [Read more...] about Would you buy a link for the Price of a Mars Bar?

Content Marketing Training and a dog called Fenton

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One of the biggest problems I come across in helping people build links to their websites is how to build magnetic content which attracts links. It seems that selling plumbers supplies online does not naturally lead to expertise on online publishing. Who would have thought? The reality is, creating effective web content is a highly specialised skill and in some ways is … [Read more...] about Content Marketing Training and a dog called Fenton