You need to get tribal with your content marketing.
No Longer is SEO about building that one massive link
And as I have been talking about for a while now, it’s about building your Tribe.
The tribe is your main focus, not links. Links come because of the tribe.
The tribe builds the brand. A tribe like model train enthusiasts such as at Gomodeltrains have helped build the Hornby brand.
The tribe in many ways is the brand.
Look at my post on cognitiveSEO regarding how Shopping Comparison sites are using various tribes to build out their content marketing strategy.
Their keyword is the BRAND.
You get people to talk about your brand.
The conversations I am having with other SEOs is that this is what Google is looking at. We need more research on this and I am definitely going to be looking more into it.
Conclusion
Find out what your tribe is about.
Use other tribes to increase the power of your own tribe.
In the meantime, smoke a peace pipe and chill.