You know that seo article that seems to pop up every month, usually under the guise of “seo is dead”?
Well, what if you could no longer manipulate the search engine results pages?
What if Google decided to serve up different but relevant results on a seven day cycle?
There would be chaos in the seo World (again).
If you are in the seo industry step back for one moment and ask yourself a question. Do you think it’s sensible to build your business dependent on the whims of another company? A company who does not rely on you for it’s bread, and in many ways thinks you are scum?
But the thing is, as I write this, seo works. Even with Panda, Penguin and the not often talked about, Polar Bear – crappy links work, paid links work, even Xrummer blasts still works.
And whilst they work they will still be used.
It would be nuts not to take advantage of that.
Such practices are regarded by some as snake oil, but with snake oil there are zero results.
However, the positive effect that these practices give could be gone tomorrow. But you always knew that didn’t you.
Surely you have a back up plan?
Surely you didn’t think it would be the same forever?
Ed Dale thinks that Winter is coming.
Usually I take little notice of articles on this theme as it is overused and sensationalised. Most people who do the “seo is dead” article tend to be those who don’t get linkbait.
But Ed gets linkbait.
And he has announced winter is coming more than once.
When someone like Ed says stuff like this, I listen.
Don’t bother looking for this stuff on seo blogs, you really think they are going to pronounce the death of their business?
Own your traffic source
This website has ironically never really bothered much about Google rankings, this is because people who buy my services tend to connect over Twitter or chat to me after a conference presentation or hear about me on the grapevine.
Social media brings in the bread, so why bother with Google?
Linkbait interests me because linkbait is fundamentally about attracting people, engaging them and causing reaction, the fact is we slap a label on it and call it linkbait and use it to get links. But the skills and techniques you learn as a linkbaiter can easily be used for other purposes.
- Sales pages
- Branding
- Pre sell
- Advertising
- Email marketing
- Blogging
etc.
You don’t have to rely on Google if:
- If you are into creating apps for the iPhone
- You have an email list
- You are a market leader
- If you have a membership site
- If when you Tweet enough people listen
- If you pwn Facebook
- You make the best donuts on the block
etc.
I have no idea when things will change. But they will.
Prepare! For winter is about to fall and the dead will roam the land.