An Alternative way of looking at the content creation process

When creating a piece of content repeat the concept in as many flavours as possible. This will sharpen the parts that work and reveal fresh and unique aspects of the idea.

In the video we have Rob Brydon and Steve Coogan playing with the idea of the announcement of a television drama with Trevor Eve. What is interesting is how many times it is repeated just a little be differently to find that sweet spot. We should approach web content the same way.