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Gonzo SEO

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I hate aspiring writers who bang on about HST as if invoking the name of Mr Thompson will somehow make them writerly Gods.

Take your heroes, burn them. Then spread the ashes on your toast as you wait for you latest bittorrent of Manga to download.

However, for those who know what gonzo journalism is – and if you don’t know, you need to read more – need to look at that writerly style and apply it to their blogging style. The reason being is that the words of a gonzo tracht do not fit comfortably into the nicely shaped holes that await information. The words and thoughts and ideas and feelings tend to scrape the sides and ruin the pristine condition that the grammar nazis like to keep their information brain holes in.

When you scrape the edges of someones mind you make them sit up and think, question, change emotion. When that happens the reader has been softened, sweetened, seduced for any kind of message you want to.

This is not new, it’s ancient. And don’t think that moist inducing companies like Apple and Google do not employ such tactics constantly. They are steeped in the dark arts of black ops marketing technique and will shaft you deep into the softer parts of your mind to get their message in.

Have I broken my own rule by invoking the “HST” bomb and then saying not to.

Of course I have.

The first rule of gonzo blogging is there are no rules.

Why are SEO Blogs Really Boring

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I find most other blogs in the industry I inhabit really boring. Mostly because they are not meant for me, their purpose for existence is not to entertain or inform me.

Not that there’s anything wrong with that.

Here’s what I notice though. A lot of people slag off blogs because they don’t give them what they want, even when the blog is not meant for them.

Just because you don’t get any juice, doesn’t make it a failure. You may not be aware of the objective. The objective may not be you.

I know that most blogs in the industry are not looking to entertain me, so when they don’t I don’t presume they are a failure.

But it’s very common for people to sound off opinions based on their narrow experience. What this does is illuminate the fact that the critic cannot see the bigger picture. And there is no shame in that if you are a technician or an engineer.

But if you are the head of a company wanting to bake and shake your niche it marks you out as a dork, not a market leader.

You do see it in the SEO industry a lot, mostly from the people who mistake opinions for knowledge. But that’s OK, it’s good to know who they are.

From a bloggers POV it’s useful to know that people will criticise not what you do, but how useful it is for them. So if you get a load of flack from a bunch of people you don’t care about, don’t sweat it.

Opinions are like Twitter accounts, everyone has one.
(Some may remember a similar quote from Clint Eastwood;)

If you are baking and shaking in the blog world, you WILL GET FLACK, the important thing to know is which critics do you listen to and which ones do you ignore.

What are the most popular WordPress plugins

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A web host has conducted research on how many wordpress blogs they host and what are the most popular plugins are. The top most used are not surprising, but it’s always useful to see what people are using to see if a certain plugin can solve a specific problem.

Source, webhost Dreamhost

Mark Rein of Epic Games catches his nuts in the Gamer Blog Machine

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It’s a bitter moment when your peers tell you to f**k off. But this is what happened to a big cheese in the game publising industry called Mark Rein of Epic games.

Go read it, if you like to see the Indie kid take down the big business behemoth you will love it.

I love these stories of bloggers whipping off the bed clothes of the previously untouchable executive types and letting everyone see them in the raw.

Cliff Harris makes the game industry sound fun.

What is Blogging but simply a communication tool

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Some people over complicate things.

Blogging is simply a communications tool.

Once the piece of information you want to communicate is acheived, its purpose is done. Therefore the length of the blog is merely something for the aesthetic.

Of course it could be argued that a blog is also an “emotional delivery machine”, or an “action encourager”. But these still use communication to happen.

So when a blog post is written in a terse fashion, being economical with words, as long as it acheives its purpose it matters little that verbosity is ignored.

Writing less, means writing better.